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marketing campaign of a less successful example.<br />
Section 5.<br />
THESIS ORGANIZATION<br />
The first part of this thesis focuses on the analysis of the digital comics industry and trends,<br />
and strengths and weaknesses of Evacomics. Four strategic options will be suggested based on the<br />
analysis and be evaluated based on their practicality due to limited resources and contribution<br />
towards the long-term goal. This is followed by analysis of various Internet platforms: social<br />
networking platforms and self-publishing services, in order to understand and select the most<br />
appropriate platform. Three case studies will be examined to find out about their business model and<br />
marketing strategies, followed by insider information on selling ebooks and how to promote on<br />
social media. Finally through these analyses, a business plan tailored for Evacomics will be<br />
proposed.<br />
3
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