Summary

ecause they wanted to learn “natural English” through comics. Comics are more interesting and
easier for them to read because it is something that they are used to and is part of their culture. They
are also interested to know how foreigners see their own country and make effort to leave comments
in English to practice their writing skill. They usually join forums or websites that can interact with
native speakers and they even exchange Skype contacts so they can practice conversation. Due to
declining popularity of MIXI, Japan’s local social network service, more and more Japanese are
logging into Facebook to find more like-minded people there. Japanese who want to learn English
can join language practice groups where they can also find foreigners who want to learn Japanese.
Evacomics blog was recently listed in a Japanese blog that compiled a list of blogs by foreigners
living in Japan to encourage Japanese who are learning English to read.
Section 6.
MARKETING PLAN
8.6.1. Target Market and Value Proposition
Evacomics target foreigners who like Japan and are interested to know about Japanese
culture. Readers will be entertained through humorous comics while at the same time understanding
more about the Japanese culture. This may help those who are going to go to Japan to study or work,
or are already in Japan. The comics will also bring back memories of those foreigners who had
experience living in Japan and had returned to their countries or are in other countries.
8.6.2. Unique Selling Point
What makes Evacomics different from other comics and blogs about Japan are:
Cute drawing style
Unique personality of Eva: intellectual and humorous
Cultural comparisons from an Asian
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