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ecause they wanted to learn “natural English” through comics. Comics are more interesting and<br />
easier for them to read because it is something that they are used to and is part of their culture. They<br />
are also interested to know how foreigners see their own country and make effort to leave comments<br />
in English to practice their writing skill. They usually join forums or websites that can interact with<br />
native speakers and they even exchange Skype contacts so they can practice conversation. Due to<br />
declining popularity of MIXI, Japan’s local social network service, more and more Japanese are<br />
logging into Facebook to find more like-minded people there. Japanese who want to learn English<br />
can join language practice groups where they can also find foreigners who want to learn Japanese.<br />
Evacomics blog was recently listed in a Japanese blog that compiled a list of blogs by foreigners<br />
living in Japan to encourage Japanese who are learning English to read.<br />
Section 6.<br />
MARKETING PLAN<br />
8.6.1. Target Market and Value Proposition<br />
Evacomics target foreigners who like Japan and are interested to know about Japanese<br />
culture. Readers will be entertained through humorous comics while at the same time understanding<br />
more about the Japanese culture. This may help those who are going to go to Japan to study or work,<br />
or are already in Japan. The comics will also bring back memories of those foreigners who had<br />
experience living in Japan and had returned to their countries or are in other countries.<br />
8.6.2. Unique Selling Point<br />
What makes Evacomics different from other comics and blogs about Japan are:<br />
Cute drawing style<br />
Unique personality of Eva: intellectual and humorous<br />
Cultural comparisons from an Asian<br />
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