Summary

8.1.3. Key Drivers of Success
The key success factors are:
Able to build a strong reputation and fame by building a large community of fans through
social media by continuously introducing new interesting content such as monthly
wallpapers, greeting cards and illustrations, to keep the “conversation” ongoing.
Attractive cover, good editing and good descriptive blurbs to sell the books. But
orchestrated marketing effort will be required to spike sales into the bestseller ranking.
Publish a series of books, one or two a year, to accumulate a portfolio to improve the
chances of being selected as a feature in bookstores and to build credibility for partnerships.
Easy purchase of products and books by fans.
Flexible to changes based on market demand from consumers and business partners.
Section 2.
COMPANY SUMMARY
Evacomics is a sole proprietorship, owned by Evangeline Neo. Evacomics are comics about
my experiences in various countries: US, Japan and Singapore, and also comparing the cultural
differences in people and environment from these countries. The comics aims to be original,
entertaining and most importantly, very cute, in order to appeal to anyone who are interested to
know more about Japanese culture and not just to hardcore comic readers. Originality is important,
as I do not wish to use other people’s content. The dog and cat characters are added into the cast for
generating commercial merchandise.
The artist has managed to grow the number of Facebook fans to 11,200 without paying for an
advertisement and will continue to seek organic growth through regular postings of interesting
content. Evacomics will continue to grow by updating regularly with interesting content and
continue to target readers from the English-speaking world. I plan to release merchandise, publish
books, and partner with other brands that wish to promote Japan by utilizing Evacomics characters.
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