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8.1.3. Key Drivers of Success<br />
The key success factors are:<br />
Able to build a strong reputation and fame by building a large community of fans through<br />
social media by continuously introducing new interesting content such as monthly<br />
wallpapers, greeting cards and illustrations, to keep the “conversation” ongoing.<br />
Attractive cover, good editing and good descriptive blurbs to sell the books. But<br />
orchestrated marketing effort will be required to spike sales into the bestseller ranking.<br />
Publish a series of books, one or two a year, to accumulate a portfolio to improve the<br />
chances of being selected as a feature in bookstores and to build credibility for partnerships.<br />
Easy purchase of products and books by fans.<br />
Flexible to changes based on market demand from consumers and business partners.<br />
Section 2.<br />
COMPANY SUMMARY<br />
Evacomics is a sole proprietorship, owned by Evangeline Neo. Evacomics are comics about<br />
my experiences in various countries: US, Japan and Singapore, and also comparing the cultural<br />
differences in people and environment from these countries. The comics aims to be original,<br />
entertaining and most importantly, very cute, in order to appeal to anyone who are interested to<br />
know more about Japanese culture and not just to hardcore comic readers. Originality is important,<br />
as I do not wish to use other people’s content. The dog and cat characters are added into the cast for<br />
generating commercial merchandise.<br />
The artist has managed to grow the number of Facebook fans to 11,200 without paying for an<br />
advertisement and will continue to seek organic growth through regular postings of interesting<br />
content. Evacomics will continue to grow by updating regularly with interesting content and<br />
continue to target readers from the English-speaking world. I plan to release merchandise, publish<br />
books, and partner with other brands that wish to promote Japan by utilizing Evacomics characters.<br />
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