Summary

8.1.1. Objectives
The initial objectives are as follow:
To sell merchandise through Society6.com. At least 8 designs should appear in store by end
of November 2013 (U.S. Thanksgiving).
To submit comics to magazines and other popular blogs that are about Japan.
To hit 30,000 fans on Facebook by end of 2013, and 200,000 by end of 2014.
To seek partners to do co-branding of products and services that are related to Japan.
To publish first Evacomics book in 2014 and second book in 2015.
To organize my first art exhibition in 2016 to feature artwork and to sell books and
merchandise. If sponsors can be found, it can be organized earlier.
8.1.2. Mission
Evacomics aims to deepen the understanding of Japanese culture by the world through
comics about cultural differences and experience living in three different countries, using humor
from a Singaporean’s perspective. The comics are for anyone interested to know more about Japan,
mainly foreigners. The comics aim to be original, entertaining, and most importantly very cute, to
attract people who usually don’t read comics and to commercialize them into utilizing copyrighted
merchandise. Marketing efforts are mainly through social media to build and grow a community of
loyal fans who will support future products and comic books. There are also possibilities to develop
teaching materials for cross-cultural training or learning Japanese language, and co-branding
campaigns with other brands that promote Japanese products and services. Ebooks will be
self-published to leverage the increasing number of smartphone and tablet users worldwide, who are
also demanding more downloadable content. Evacomics aims to become a familiar name to anyone
who is interested in Japan and its culture.
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