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CHAPTER 8. BUSNESS PLAN FOR EVACOMICS<br />
Section 1.<br />
EXECUTIVE SUMMARY<br />
Evacomics is a sole proprietorship, owned by Evangeline Neo. Evacomics are comics about<br />
my experiences in various countries: US, Japan and Singapore, and also comparing the cultural<br />
differences in these countries. The dog and cat characters are added into the cast for<br />
commercialization purpose to be used in creating merchandise. The comics are for anyone who is<br />
interested to know more about Japan, mainly foreigners living outside or in Japan. I plan to publish<br />
the first book in 2014 and the second book in 2015. They are to be sold through Amazon and other<br />
ebook distribution channels like Kindle, iBookstore and Kobo, to maximize global reach.<br />
Merchandise like art prints, t-shirts and tote bags will be sold through Society6, which is an online<br />
fulfillment service that takes care of credit-card processing, production and shipment of products to<br />
customers. Profit margins are thin but it allows the artist to focus on creative work and marketing.<br />
Exhibitions may be held depending on availability of sponsors. Evacomics aims to become a<br />
familiar name to anyone who is into Japan and its culture.<br />
Marketing efforts are mainly through social media to build and grow a community of loyal<br />
fans who will support future products and comic books. There are also possibilities to develop<br />
teaching materials for cross-cultural training or for learning Japanese, and co-branding campaigns<br />
with other brands that promote Japanese products and services.<br />
Key Drivers of Success include bonding and building of fans through social media, mainly<br />
on Facebook and Google Plus. Frequent new interesting content such as photos, monthly wallpapers,<br />
greeting cards and illustrations will be posted at different times to increase reach to fans from<br />
western hemisphere. An attractive book cover, good editing and description would help to sell the<br />
book, but blitz promotion will spike sales number to increase probability into the bestseller chart. A<br />
portfolio with more than one book will become more attractive for bookstores to feature, so sales in<br />
Year Three are expected to increase with the release of the second book.<br />
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