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Exhibit 7-3: Hour of Day Source: Dan Zarrella Exhibit 7-4: Day of Week Source: Dan Zarrella Section 3. HANDLING UNHAPPY CUSTOMERS As mentioned in Chapter Two, Evacomics deals with cultural differences and stereotypes so there are always people who are irritated and want to vent their anger. If other people respond to support the negative sentiment, there will be a risk of spreading the negative story and ruining 57
Evacomics’s reputation. Of course, there are also people who are just plain crazy malcontents. So to decide whether or not to get into the conversation, Christopher Barger, director of social media at General Motors, says that if someone raises a thoughtful criticism and people answer back with thoughtful responses, it is an intelligent conversation that they ought to get into. 35 For genuine complaints, they should be dealt quickly because people are generally impatient on social media and each complaint should end with a “thank you” from every complainant as a measure of success, says social media practitioner Pat Law from GOODSTUPH, which handles brands operating in Singapore like Nike and HP. 36 Section 4. CHAPTER SEVEN SUMMARY Focus on your targeted customers, and only on them. Keep messages short. They should have a clear call to action that is easy to execute, such as visit to a link or like a post. They must also be engaging, entertaining or informative. Due to Facebook’s algorithm called Edgerank, it is important to post only interesting or informative stories to get the most engagement (likes, shares and comments) so future stories will rank higher on fan’s news feed. Try to post with Photos or Videos and update everyday if possible to remain as fresh stories. Posts with self-referential words like “I” or “me” tended to get more likes. Test different times to update for maximum exposure to fans and stick to the schedule. Only get into a thoughtful criticism when there are other thoughtful responses from other fans. Ignore crazy comments. 35 Scott, David Meerman. Real-time marketing & PR: how to instantly engage your market, connect with customers, and create products that grow your business now. Hoboken, N.J.: Wiley, 2011. 88-89. 36 Wong, Alicia. "The business of friending." TODAY [Singapore] 15 Jan. 2012: 1. 58
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AY 2013 BUSINESS STRATEGY FOR EVACO
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BUSINESS STRATEGY FOR EVACOMICS Dev
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SECTION 2. PROMOTING ON FACEBOOK ..
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model and increase the number of fa
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CHAPTER 2. ANALYSIS OF BUSINESS Sec
Page 11 and 12: which became the famous Five Forces
Page 13 and 14: growth of Smartphone and media tabl
Page 15 and 16: 2.3.4. Target Market Behavior “So
Page 17 and 18: Exhibit 2-5: Sales of Comics and Co
Page 19 and 20: hiring a lawyer for around SG$250,
Page 21 and 22: Exhibit 2-8: Country by origin of E
Page 23 and 24: Section 6. CHAPTER TWO SUMMARY Goa
Page 25 and 26: Accusation of being “anti-Singapo
Page 27 and 28: Section 3. CHAPTER THREE SUMMARY S
Page 29 and 30: Exhibit 4-1: Posting image in Twitt
Page 31 and 32: Pinterest Pinterest is an image sha
Page 33 and 34: off with any publisher. Therefore i
Page 35 and 36: Tapastic seems very attractive for
Page 37 and 38: in publishing the book. The list wa
Page 39 and 40: more convenient and the minimum req
Page 41 and 42: Exhibit 4-4: Self-Publishing Servic
Page 43 and 44: CHAPTER 5. CASE STUDIES Three comic
Page 45 and 46: Promotion As one of the early adopt
Page 47 and 48: Because Penny Arcade’s website is
Page 49 and 50: Promotion Her cute MSN emoticons wa
Page 51 and 52: CHAPTER 6. SELLING EBOOKS Section 1
Page 53 and 54: the same genre and looking for comm
Page 55 and 56: Exhibit 6-5: Which eBook Price Yiel
Page 57 and 58: Monitoring social media to see if t
Page 59 and 60: what to do in simple steps. For exa
Page 61: When to Tweet, What to Post, How to
Page 65 and 66: 8.1.1. Objectives The initial objec
Page 67 and 68: 8.2.1. Start-up Summary I am capabl
Page 69 and 70: part-time activities will be exclud
Page 71 and 72: Exhibit 8-4: Comic Book Pricing Com
Page 73 and 74: too expensive so generating new con
Page 75 and 76: 8.6.3. Promotion On Social Media. B
Page 77 and 78: Hoody 3 6 12 Throw pillow (16"x16")
Page 79 and 80: iPhone skin 129.6 259.2 486.0 Lapto
Page 81: REFERENCES [1] Anderson, Chris. (20
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