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Monitoring social media to see if the author is aggressively promoting their books at the<br />
respective retailer’s store and yielding results.<br />
Section 2.<br />
CHAPTER SIX SUMMARY<br />
Virality by word of mouth will only work with a good product.<br />
An attractive book cover, a short book title and appropriate description will help sell the<br />
book.<br />
$2.99 sells the most ebooks but the author can also give away the book for Free to grow a<br />
fan base to sell future titles. Other alternatives include Free for a limited time or offering<br />
another book title for FREE as a way to allow readers to sample the author’s standard.<br />
Marketing should start before the book launch and continue after sales to keep the<br />
conversation on-going with readers.<br />
Community building to cultivate reader trust and loyalty is essential for the long term.<br />
Concentrating marketing efforts to make sales spike to appear at bestseller chart will churn<br />
up more sales.<br />
It is better to have more than one book to get into the algorithm and more attractive for<br />
retailers to feature in their list.<br />
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