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Exhibit 6-5: Which eBook Price Yields the Author the Greatest Earnings?<br />
Source: Smashwords Blog<br />
Good Marketing<br />
Marketing should start when the author decides to write a book. With social media, this<br />
becomes easier for authors to build a community fan base and cultivate reader trust and loyalty. This<br />
is especially effective as proven in the previous chapter that studied Penny Arcade and Wan Wan’s<br />
webcomics. They steadily built a fan base through regular comic updates and then sell books and<br />
merchandise to them later. Although Teddy, the third case study, had a larger number of Facebook<br />
likes than Evacomics, its inappropriate posts will not only affect reader trust, but also affect<br />
Facebook’s algorithm, which selects what top stories a person see on their news feed. Besides<br />
marketing before the book launch, after sales promotion like interviews or behind-the-scenes<br />
specials are good ways to continue the buzz and generate a conversation with fans as mentioned in<br />
chapter two.<br />
Understanding Algorithm<br />
An algorithm is a set of automated logic that determines what will appear. Algorithms for<br />
ebook retailers attempt to mimic and capture human recommendation methodologies by looking at<br />
purchasing behavior, browsed books and reviews, then mapping it along with other thousands or<br />
millions of other customers. Although each retailer has different algorithms, a common measurement<br />
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