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next book. Nevertheless, if the book does have value that appeals very much to the targeted reader, even a price of $10 will not stop him from buying it. Finally, Coker argues that giving away the book for FREE, even for a limited time, will help to increase exposure by gaining new readers quickly. Most of the highest earning authors at Smashwords have at least one free book. Exhibit 6-4: How Does eBook Price Impact Unit Sales Volume? Source: Smashwords Blog 49
Exhibit 6-5: Which eBook Price Yields the Author the Greatest Earnings? Source: Smashwords Blog Good Marketing Marketing should start when the author decides to write a book. With social media, this becomes easier for authors to build a community fan base and cultivate reader trust and loyalty. This is especially effective as proven in the previous chapter that studied Penny Arcade and Wan Wan’s webcomics. They steadily built a fan base through regular comic updates and then sell books and merchandise to them later. Although Teddy, the third case study, had a larger number of Facebook likes than Evacomics, its inappropriate posts will not only affect reader trust, but also affect Facebook’s algorithm, which selects what top stories a person see on their news feed. Besides marketing before the book launch, after sales promotion like interviews or behind-the-scenes specials are good ways to continue the buzz and generate a conversation with fans as mentioned in chapter two. Understanding Algorithm An algorithm is a set of automated logic that determines what will appear. Algorithms for ebook retailers attempt to mimic and capture human recommendation methodologies by looking at purchasing behavior, browsed books and reviews, then mapping it along with other thousands or millions of other customers. Although each retailer has different algorithms, a common measurement 50
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AY 2013 BUSINESS STRATEGY FOR EVACO
Page 3 and 4: BUSINESS STRATEGY FOR EVACOMICS Dev
Page 5 and 6: SECTION 2. PROMOTING ON FACEBOOK ..
Page 7 and 8: model and increase the number of fa
Page 9 and 10: CHAPTER 2. ANALYSIS OF BUSINESS Sec
Page 11 and 12: which became the famous Five Forces
Page 13 and 14: growth of Smartphone and media tabl
Page 15 and 16: 2.3.4. Target Market Behavior “So
Page 17 and 18: Exhibit 2-5: Sales of Comics and Co
Page 19 and 20: hiring a lawyer for around SG$250,
Page 21 and 22: Exhibit 2-8: Country by origin of E
Page 23 and 24: Section 6. CHAPTER TWO SUMMARY Goa
Page 25 and 26: Accusation of being “anti-Singapo
Page 27 and 28: Section 3. CHAPTER THREE SUMMARY S
Page 29 and 30: Exhibit 4-1: Posting image in Twitt
Page 31 and 32: Pinterest Pinterest is an image sha
Page 33 and 34: off with any publisher. Therefore i
Page 35 and 36: Tapastic seems very attractive for
Page 37 and 38: in publishing the book. The list wa
Page 39 and 40: more convenient and the minimum req
Page 41 and 42: Exhibit 4-4: Self-Publishing Servic
Page 43 and 44: CHAPTER 5. CASE STUDIES Three comic
Page 45 and 46: Promotion As one of the early adopt
Page 47 and 48: Because Penny Arcade’s website is
Page 49 and 50: Promotion Her cute MSN emoticons wa
Page 51 and 52: CHAPTER 6. SELLING EBOOKS Section 1
Page 53: the same genre and looking for comm
Page 57 and 58: Monitoring social media to see if t
Page 59 and 60: what to do in simple steps. For exa
Page 61 and 62: When to Tweet, What to Post, How to
Page 63 and 64: Evacomics’s reputation. Of course
Page 65 and 66: 8.1.1. Objectives The initial objec
Page 67 and 68: 8.2.1. Start-up Summary I am capabl
Page 69 and 70: part-time activities will be exclud
Page 71 and 72: Exhibit 8-4: Comic Book Pricing Com
Page 73 and 74: too expensive so generating new con
Page 75 and 76: 8.6.3. Promotion On Social Media. B
Page 77 and 78: Hoody 3 6 12 Throw pillow (16"x16")
Page 79 and 80: iPhone skin 129.6 259.2 486.0 Lapto
Page 81: REFERENCES [1] Anderson, Chris. (20
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