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the same genre and looking for commonalities such as sentence length, active or passive language,<br />
whether or not it included reviewer quotes or suggested recommendations like “If you like [some<br />
well-known author X], you’ll also like this.”<br />
Exhibit 6-3: Do Shorter Titles Sell More Books?<br />
Source: Smashwords Blog<br />
Choose the Appropriate Category<br />
The category of a book tells the retailer where to list it. Although Evacomics is a comic book,<br />
it wants to be targeted to anyone who likes Japan.<br />
A Good Price or FREE<br />
Obviously the lower the price, the more books will sell. However this is not exactly true with<br />
ebooks priced at $1.99 according to Exhibit 6-4. Instead, books priced at $2.99 appear to sell more<br />
than 99-cent books. However based on Exhibit 6-5, ebooks that are priced from $3-$3.99 returns the<br />
best earnings for the author. Some readers are attracted to low priced books while some have the<br />
notion that a higher price ebook might mean a better quality, similar to buying products in physical<br />
stores. Although a higher price tag usually returns more profit for the author, a lower price to gain a<br />
new reader is probably more valuable if the author plans to publish multiple books in order to build a<br />
fan base. After building reader trust and loyalty, authors can then consider raising the price for their<br />
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