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Exhibit 6-2: Book Cover Change<br />
Source: Smashwords Blog<br />
Exhibit 6-1: Book Cover Change Resulting in Sales<br />
Source: Smashwords Blog<br />
A Good Title and Description<br />
The top 100 titles selling at Smashwords averaged 4.2 words in their book title, whereas<br />
books ranked between 1000-2000 had 5.7 words (Exhibit 6-3). Besides choosing clear and intriguing<br />
book titles, authors should also consider a more concise book title that will help readers make the<br />
pick. A good and appropriate description that interests the reader is common sense but many fail to<br />
write properly and even make spelling mistakes. Coker suggests to studying the bestselling books in<br />
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