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Exhibit 6-2: Book Cover Change Source: Smashwords Blog Exhibit 6-1: Book Cover Change Resulting in Sales Source: Smashwords Blog A Good Title and Description The top 100 titles selling at Smashwords averaged 4.2 words in their book title, whereas books ranked between 1000-2000 had 5.7 words (Exhibit 6-3). Besides choosing clear and intriguing book titles, authors should also consider a more concise book title that will help readers make the pick. A good and appropriate description that interests the reader is common sense but many fail to write properly and even make spelling mistakes. Coker suggests to studying the bestselling books in 47
the same genre and looking for commonalities such as sentence length, active or passive language, whether or not it included reviewer quotes or suggested recommendations like “If you like [some well-known author X], you’ll also like this.” Exhibit 6-3: Do Shorter Titles Sell More Books? Source: Smashwords Blog Choose the Appropriate Category The category of a book tells the retailer where to list it. Although Evacomics is a comic book, it wants to be targeted to anyone who likes Japan. A Good Price or FREE Obviously the lower the price, the more books will sell. However this is not exactly true with ebooks priced at $1.99 according to Exhibit 6-4. Instead, books priced at $2.99 appear to sell more than 99-cent books. However based on Exhibit 6-5, ebooks that are priced from $3-$3.99 returns the best earnings for the author. Some readers are attracted to low priced books while some have the notion that a higher price ebook might mean a better quality, similar to buying products in physical stores. Although a higher price tag usually returns more profit for the author, a lower price to gain a new reader is probably more valuable if the author plans to publish multiple books in order to build a fan base. After building reader trust and loyalty, authors can then consider raising the price for their 48
Page 1 and 2: AY 2013 BUSINESS STRATEGY FOR EVACO
Page 3 and 4: BUSINESS STRATEGY FOR EVACOMICS Dev
Page 5 and 6: SECTION 2. PROMOTING ON FACEBOOK ..
Page 7 and 8: model and increase the number of fa
Page 9 and 10: CHAPTER 2. ANALYSIS OF BUSINESS Sec
Page 11 and 12: which became the famous Five Forces
Page 13 and 14: growth of Smartphone and media tabl
Page 15 and 16: 2.3.4. Target Market Behavior “So
Page 17 and 18: Exhibit 2-5: Sales of Comics and Co
Page 19 and 20: hiring a lawyer for around SG$250,
Page 21 and 22: Exhibit 2-8: Country by origin of E
Page 23 and 24: Section 6. CHAPTER TWO SUMMARY Goa
Page 25 and 26: Accusation of being “anti-Singapo
Page 27 and 28: Section 3. CHAPTER THREE SUMMARY S
Page 29 and 30: Exhibit 4-1: Posting image in Twitt
Page 31 and 32: Pinterest Pinterest is an image sha
Page 33 and 34: off with any publisher. Therefore i
Page 35 and 36: Tapastic seems very attractive for
Page 37 and 38: in publishing the book. The list wa
Page 39 and 40: more convenient and the minimum req
Page 41 and 42: Exhibit 4-4: Self-Publishing Servic
Page 43 and 44: CHAPTER 5. CASE STUDIES Three comic
Page 45 and 46: Promotion As one of the early adopt
Page 47 and 48: Because Penny Arcade’s website is
Page 49 and 50: Promotion Her cute MSN emoticons wa
Page 51: CHAPTER 6. SELLING EBOOKS Section 1
Page 55 and 56: Exhibit 6-5: Which eBook Price Yiel
Page 57 and 58: Monitoring social media to see if t
Page 59 and 60: what to do in simple steps. For exa
Page 61 and 62: When to Tweet, What to Post, How to
Page 63 and 64: Evacomics’s reputation. Of course
Page 65 and 66: 8.1.1. Objectives The initial objec
Page 67 and 68: 8.2.1. Start-up Summary I am capabl
Page 69 and 70: part-time activities will be exclud
Page 71 and 72: Exhibit 8-4: Comic Book Pricing Com
Page 73 and 74: too expensive so generating new con
Page 75 and 76: 8.6.3. Promotion On Social Media. B
Page 77 and 78: Hoody 3 6 12 Throw pillow (16"x16")
Page 79 and 80: iPhone skin 129.6 259.2 486.0 Lapto
Page 81: REFERENCES [1] Anderson, Chris. (20

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