Summary

SECTION 2. PROMOTING ON FACEBOOK ....................................................................... 54
7.2.1. Facebook Edgerank Algorithm ..................................................................... 54
7.2.2. When and What to Update............................................................................ 55
SECTION 3. HANDLING UNHAPPY CUSTOMERS............................................................ 57
SECTION 4. CHAPTER SEVEN SUMMARY ...................................................................... 58
CHAPTER 8. BUSNESS PLAN FOR EVACOMICS ............................... 59
SECTION 1. EXECUTIVE SUMMARY............................................................................... 59
8.1.1. Objectives....................................................................................................... 60
8.1.2. Mission ........................................................................................................... 60
8.1.3. Key Drivers of Success .................................................................................. 61
SECTION 2. COMPANY SUMMARY ................................................................................. 61
8.2.1. Start-up Summary......................................................................................... 62
8.2.2. Company Ownership ..................................................................................... 62
8.2.3. Company Locations and Facilities................................................................ 62
SECTION 3. THE PEOPLE .............................................................................................. 63
8.3.1. Salaries........................................................................................................... 63
SECTION 4. PRODUCTS & SERVICES ............................................................................. 64
8.4.1. Product Description....................................................................................... 64
8.4.2. Service Description........................................................................................ 66
8.4.3. Competitors.................................................................................................... 66
SECTION 5. MARKET ANALYSIS SUMMARY................................................................... 67
8.5.1. Market Segmentation.................................................................................... 67
SECTION 6. MARKETING PLAN ..................................................................................... 69
8.6.1. Target Market and Value Proposition.......................................................... 69
8.6.2. Unique Selling Point ..................................................................................... 69
8.6.3. Promotion....................................................................................................... 70
8.6.4. Distribution.................................................................................................... 70
8.6.5. Strategic Alliances......................................................................................... 71
8.6.6. Sales Forecast ................................................................................................ 71
SECTION 7. FINANCIAL PLAN ....................................................................................... 74
8.7.1. Pro-Forma Operation Specifications ............................................................ 74
8.7.2. Checklist ........................................................................................................ 75
8.7.3. Other Opportunity Costs to Consider........................................................... 75
8.7.4. Evaluation and Control................................................................................. 75
REFERENCES ..................................................................................... 76
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