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Promotion<br />
Her cute MSN emoticons was a novel idea and its popularity rode along with MSN’s rising<br />
penetration rate. Besides doing word-of-mouth in the early days, the consecutive appearance of her<br />
blog among the top charts on the wretch.cc homepage also helped in increasing her blog traffic. Her<br />
publisher also made effort to market her books by including a special freebie like the Japanese<br />
“omake”(extra) to entice people to buy her books. Although she tried to keep her identity a secret,<br />
but her rising fame attracted many Taiwanese news stations, magazines and newspapers to interview<br />
her. Since then, she appeared frequently on TV, acted in a commercial and even appeared in a<br />
Taiwanese movie. As her fans move from wretch.cc blogging platform to Facebook, she began to<br />
update more frequently on Facebook to keep her fans updated about her thoughts and latest news,<br />
very much like a comic star. She currently has 242,000 likes on Facebook as of May 2013. Despite<br />
the shift, she still continues to update on her blog with different comics content.<br />
Section 3.<br />
CASE STUDY 3 - TEDDY<br />
Although Singapore comic artists usually do no promotion before releasing their books, this<br />
case study is about a comic artist who promoted his comics on Facebook<br />
(https://www.facebook.com/teddycomic) even before any books are published. The comics is called<br />
“Teddy”, which is about a teddy bear that defends children from their nightmares. Unfortunately,<br />
this shares a similar plot with another comic book called “A Teddy Bear Tale” by an indie artist<br />
from UK, and the book author regularly promotes his work on Teddy’s Facebook page. Since there<br />
are no products and business model yet, the focus of this case study is on its social media marketing<br />
efforts. It is presumed that a comic book and merchandise will be released to generate revenue for<br />
the artist.<br />
Positioning and Targeting<br />
The story seems to be for children but the drawing style and monotonous colors are closer to<br />
adult taste. Teddy is positioned as a hero comic and the comments left by its readers suggests that<br />
the artist is targeting people who like teddy bears.<br />
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