Summary

artwork. 29 Like Penny Arcade creators, she quit her daytime job and is now living off with her
webcomics and book publications.
Business Model
After becoming a popular comic blog, she was offered a contract from a Taiwanese book
publisher, who eagerly helped in promoting her books with creative ideas. With immense fame in
Taiwan, she also received many requests from merchandise manufacturers to get her exclusive
artwork on their goods, as well as numerous advertorial jobs that ranged from creating animation for
a music award, to KFC egg tart packages.
Positioning and Targeting
She wants anyone who reads her comics to leave with a smile. Her focus is on young
Taiwanese who uses MSN and blogs.
Product
Besides comic books, she also offers design services and license for her characters to be used
on various goods. She also does co-branding with other Taiwanese brands to promote their products
and services.
Place
Her merchandise are sold only in Taiwan, while her Chinese comic books are sold in
bookstores around the world that has Chinese books collection. Although her publishers brought her
books into China, they were already too late as China’s homegrown artists had already entrenched
their own market with their own MSN emoticon characters and blog comics. There were even
copycats that looked like Wan Wan’s character. Because Wan wan’s comic dialogues are in a
vertical format (versus the horizontal format used in English), it is ideal to be translated into the
Japanese language but the author of this thesis is uncertain why it did not happen.
Price
The price of her full-color comic book in Taiwan is around 730yen.
29 Quan, Zi Qiang. "Life through comics - Wan wan blog." China Times. N.p., 8 Nov. 2005. Web. 6
June 2013. .
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