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Because Penny Arcade’s website is already attracting millions of hits and already established<br />
as the leader in webcomics for gamers, there is little need to promote in other social media platforms.<br />
Although they opened a Facebook page in 2007, it was not until 2011 that they updated the page<br />
more frequently with Youtube interviews and teasers about their reality shows. To attract fans to<br />
their website (so they can tempt them to read more and purchase their goods), Penny Arcade only<br />
uploads the first panel of their webcomic on Facebook and provided a link to the respective comic<br />
page on their website. It is uncertain if this resulted inconvenience for readers to share their comics<br />
as there is only 47,000 likes on Facebook as of May 2013, compared to the estimated 3.5 million<br />
readers as claimed by Del Rey Books, one of Penny Arcade’s publisher. 28<br />
Section 2.<br />
CASE STUDY 2 - WAN WAN<br />
Wan wan (http://www.wretch.cc/blog/cwwany) is the pen name of a Taiwanese blog comic<br />
artist who debuted her comics on the Taiwanese blogging platform Wretch.cc on 2004. During its<br />
heydays, the blog could attract tens of thousands of hits per day and hundreds of comments per blog<br />
post. Her blog became so popular that she won the Global Chinese Blog Award contest in 2006.<br />
Her rise to fame started when she drew some cute MSN emoticons for people to use on their<br />
MSN instant messenger, which was growing in popularity at that time. The MSN emoticons featured<br />
a simply drawn character that looks like a stick-man with volume, representing the artist. She also<br />
drew comic strips about her daily life with cute exaggerated expressions and humor. During the early<br />
days of her blog, she had to go around telling friends about her new posts. After a year of hard work,<br />
her blog started to top the charts on the Wretch.cc homepage and continued to stay there. However a<br />
problem came when a well-known Taiwanese band altered her emoticon and used it as their own on<br />
their website. Wan wan was disappointed and posted a “sighing” emoticon that shocked her fans,<br />
which later left comments to cheer her up and pressured the band to apologize for stealing the<br />
28 Geddes, John. "'Penny Arcade' a testament to the power of gaming culture." USA TODAY. N.p., 2<br />
Apr. 2010. Web. 29 May 2013.<br />
.<br />
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