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Section 3. CHAPTER FOUR SUMMARY Growing popular social networking platforms were analyzed: Twitter, Google Plus, Pinterest and Tumblr, to access if entering them would increase Evacomics audiences significantly. Other social networking platforms for comic artists and fans were also analyzed: Smackjeeves, The Duck and Tapastic. However the conclusion is not to enter them since Evacomics would like to target everyone who likes Japan and not just comic fans. Conclusion is to enter Google Plus as an early adopter due to its growing user base and integration with other Google services such as Youtube and Blogger. Self-publishing services were analyzed based on payment modes, distribution channels and cost. However since all are US based, the artist has to obtain a US Tax ID and submit a W-8BEN form for tax reporting. ISBN can be obtained for free from the Singapore National Library. Evacomics should publish on CreateSpace for print-on-demand hardcopies, KDP for Kindle, Smashwords for iBookstores and Nook. 37
CHAPTER 5. CASE STUDIES Three comics were selected as case studies to examine their starting point, business model and promotion method on social media. The first case study was selected as an example from the west, and the second was selected as an example from the east. Both webcomics became so successful that allowed their creators to earn a living by drawing webcomics alone. The third example was selected as an example of how a Singaporean comic artist promoted his comics using social media. Section 1. CASE STUDY 1 - PENNY ARCADE Penny Arcade (http://www.penny-arcade.com) is one of the earliest and most popular webcomic series about video gaming culture, which was started in 1998 with Jerry Holkins as the script writer and Mike Krahulik as the illustrator. The comic is about two gamers Gabe and Tycho, who are stylized alter egos of creators Jerry and Mike. The comics are updated at a fixed schedule every Monday, Wednesday and Friday on their own website. With nearly 70 million page views a month, the creators are able to make a living from just their webcomics alone. 26 The duo creators were even shortlisted in the 2010 Time 100 poll that recognizes the most influential people in the world. 27 Business Model Penny Arcade started off with donations from readers when their popularity exploded, but had no real revenue model. This changed however when Robert Khoo, an avid gamer and a Foster business school graduate, went to the creators and pitched to them his advertising plan. His plan was to do editorial advertising, which no ads appear on Penny Arcade unless they really like the game. The key advantage is Penny Arcade’s large community of hardcore gamers. Learning from Garfield and Peanuts, Khoo also leveraged the Penny Arcade brand into apparel, merchandise, syndication, 26 "Alumni Profile Robert Khoo." University of Washington Foster School of Business . N.p., n.d. Web. 29 May 2013. . 27 "The 'Penny Arcade' Co-Creators." TIME. N.p., 1 Apr. 2010. Web. 29 May 2013. . 38
Page 1 and 2: AY 2013 BUSINESS STRATEGY FOR EVACO
Page 3 and 4: BUSINESS STRATEGY FOR EVACOMICS Dev
Page 5 and 6: SECTION 2. PROMOTING ON FACEBOOK ..
Page 7 and 8: model and increase the number of fa
Page 9 and 10: CHAPTER 2. ANALYSIS OF BUSINESS Sec
Page 11 and 12: which became the famous Five Forces
Page 13 and 14: growth of Smartphone and media tabl
Page 15 and 16: 2.3.4. Target Market Behavior “So
Page 17 and 18: Exhibit 2-5: Sales of Comics and Co
Page 19 and 20: hiring a lawyer for around SG$250,
Page 21 and 22: Exhibit 2-8: Country by origin of E
Page 23 and 24: Section 6. CHAPTER TWO SUMMARY Goa
Page 25 and 26: Accusation of being “anti-Singapo
Page 27 and 28: Section 3. CHAPTER THREE SUMMARY S
Page 29 and 30: Exhibit 4-1: Posting image in Twitt
Page 31 and 32: Pinterest Pinterest is an image sha
Page 33 and 34: off with any publisher. Therefore i
Page 35 and 36: Tapastic seems very attractive for
Page 37 and 38: in publishing the book. The list wa
Page 39 and 40: more convenient and the minimum req
Page 41: Exhibit 4-4: Self-Publishing Servic
Page 45 and 46: Promotion As one of the early adopt
Page 47 and 48: Because Penny Arcade’s website is
Page 49 and 50: Promotion Her cute MSN emoticons wa
Page 51 and 52: CHAPTER 6. SELLING EBOOKS Section 1
Page 53 and 54: the same genre and looking for comm
Page 55 and 56: Exhibit 6-5: Which eBook Price Yiel
Page 57 and 58: Monitoring social media to see if t
Page 59 and 60: what to do in simple steps. For exa
Page 61 and 62: When to Tweet, What to Post, How to
Page 63 and 64: Evacomics’s reputation. Of course
Page 65 and 66: 8.1.1. Objectives The initial objec
Page 67 and 68: 8.2.1. Start-up Summary I am capabl
Page 69 and 70: part-time activities will be exclud
Page 71 and 72: Exhibit 8-4: Comic Book Pricing Com
Page 73 and 74: too expensive so generating new con
Page 75 and 76: 8.6.3. Promotion On Social Media. B
Page 77 and 78: Hoody 3 6 12 Throw pillow (16"x16")
Page 79 and 80: iPhone skin 129.6 259.2 486.0 Lapto
Page 81: REFERENCES [1] Anderson, Chris. (20

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