Summary

Table of Contents
CHAPTER 1. INTRODUCTION AND METHODOLOGY ..........................1
SECTION 1. INTRODUCTION ............................................................................................ 1
SECTION 2. BACKGROUND OF EVACOMICS ..................................................................... 1
SECTION 3. THESIS OBJECTIVE ...................................................................................... 2
SECTION 4. RESEARCH METHODOLOGY ......................................................................... 2
SECTION 5. THESIS ORGANIZATION................................................................................ 3
CHAPTER 2. ANALYSIS OF BUSINESS ...............................................4
SECTION 1. GOALS & OBJECTIVES ................................................................................. 4
SECTION 2. DIAGNOSIS & GUIDING POLICY ................................................................... 4
2.2.1. Diagnosis.......................................................................................................... 4
2.2.2. Guiding policy .................................................................................................. 5
SECTION 3. STRUCTURAL ANALYSIS OF DIGITAL COMICS INDUSTRY............................. 5
2.3.1. Hardware Development for reading Digital Comics ..................................... 6
2.3.2. Software Development for Distributing Digital Comics................................ 8
2.3.3. Content Development of Digital Comics ........................................................ 9
2.3.4. Target Market Behavior................................................................................ 10
2.3.5. Market Trends ............................................................................................... 11
SECTION 4. COPYRIGHT PROTECTION .......................................................................... 13
SECTION 5. SWOT ANALYSIS ....................................................................................... 15
SECTION 6. CHAPTER TWO SUMMARY.......................................................................... 18
CHAPTER 3. STRATEGIC OPTIONS & EVALUATIONS ...................... 19
SECTION 1. STRATEGIC OPTIONS ................................................................................. 19
SECTION 2. EVALUATION.............................................................................................. 21
SECTION 3. CHAPTER THREE SUMMARY ...................................................................... 22
CHAPTER 4. CHOOSING PLATFORMS .............................................. 23
SECTION 1. SOCIAL NETWORKING PLATFORMS ............................................................ 23
4.1.1. Analysis........................................................................................................ 23
4.1.2. Evaluation...................................................................................................... 28
SECTION 2. SELF-PUBLISHING SERVICES .................................................................... 31
4.2.1. Analysis.......................................................................................................... 31
4.2.2. Evaluation...................................................................................................... 35
SECTION 3. CHAPTER FOUR SUMMARY ........................................................................ 37
CHAPTER 5. CASE STUDIES............................................................. 38
SECTION 1. CASE STUDY 1 - PENNY ARCADE ............................................................... 38
SECTION 2. CASE STUDY 2 - WAN WAN........................................................................ 42
SECTION 3. CASE STUDY 3 - TEDDY.............................................................................. 44
SECTION 4. CHAPTER FIVE SUMMARY.......................................................................... 45
CHAPTER 6. SELLING EBOOKS........................................................ 46
SECTION 1. HOW TO SELL MORE EBOOKS.................................................................... 46
SECTION 2. CHAPTER SIX SUMMARY............................................................................ 52
CHAPTER 7. SOCIAL MEDIA MARKETING ....................................... 53
SECTION 1. PROMOTING ON SOCIAL MEDIA ................................................................. 53
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