Summary

Exhibit 4-3: Social Networking Platform Comparison Chart
Twitter
Google Plus
Pinterest
Tumblr
Smackjeeves
The Duck
Tapastic
Audiences Behavior Style Growth Potential
Mass public
Mass public,
mature and
majority Male.
Mass public,
majority Female.
Young
Americans age 25
and below.
Majority
Americans and
Europeans who
love to read
comics.
Same as
Smackjeeves.
Americans who
love to read
comics.
Mainly for events
and happenings,
not for
entertainment or
to learn new
knowledge.
Split between
passive users and
active users who
are eager to post
their photos in
communities to
publicize
themselves or
their Page.
Enjoy interesting
images and
certain amount of
vanity.
Reciprocal, prefer
direct, straight to
the point message
and mainly
images.
Are loyal to the
comics that they
subscribed to.
Same as
Smackjeeves.
Are loyal to the
comics that they
subscribed to.
They are also
open to cuter
style of Asian
comics with
varied themes.
Short text, not
many images.
Works like
Facebook but
without the ads
yet.
A virtual board
with pinned
images.
A blog with
simple interface,
lots of images
and minimum
text.
Custom comic
pages where
readers can
subscribe. Click
next to navigate
the pages.
Same as
Smackjeeves.
Scrolling style of
reading comics.
Likely to
increase.
Likely to be
around for a long
time to fight with
Facebook. Active
users may
increase with
smoother
integration with
YouTube and
Blogger.
Likely to increase
with links to
online shops
where people can
purchase the item
on the photo.
The cool place to
be where parents
aren’t checking.
However teens
may move on to
other places after
they grow up.
Likely to remain
as is.
Likely to remain
as is.
Likely to grow at
first but will
flatten out like
Smackjeeves and
The Duck.
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