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off with any publisher. Therefore it is clear that they are very selective in who they promote,<br />
focusing on rising stars and not paying big bucks for already established comics and ignoring the<br />
less popular ones.<br />
Because Tapastic is a new entrant as online webcomics platform and publisher, their current<br />
objective is to target the U.S. market and increase its number of registered users. To attract more<br />
traffic, they are offering a generous commission program to artists who are able to lure more than<br />
10,000 page views a month. Comics found on Tapastic are more varied and better drawn than<br />
Smackjeeves and The Duck. They consist of both western-style and cute Korean-styled comics with<br />
themes other than parodies and superheroes. The browsing method is also different by using a<br />
scrolling-style format instead of clicking from one page to the next. There is also a greater effort in<br />
pushing content to smart devices by developing apps (Agent Software) and integration with social<br />
networking sites, such as using FB connect to allow new registrations with a Facebook login.<br />
However, integration with Facebook is buggy at the moment, causing some users to be locked out of<br />
their accounts created with Facebook. Nevertheless, Tapastic claimed that their platform is the best<br />
one-stop place to view and distribute webcomics rather than making readers follow different blogs to<br />
get updates from their favorite titles.<br />
4.1.2. Evaluation<br />
28
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