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Pinterest<br />
Pinterest is an image sharing service that provides a virtual board for users to “pin”<br />
whatever images they found online or from their computer. They can also “repin” images from other<br />
people’s board, “pin” images from websites that has the Pinterest widget or “pin” images from any<br />
websites if they had installed the “Pin It” bookmarklet on their browser. Due to its sudden immense<br />
popularity, Pinterest had been limiting new user signups to invite-only, until opening up on August<br />
2012 for the public to register. The ability to pin product photos and linking it to a website where<br />
users can buy is attractive for retailers and brands, such as beauty and fashion. Businesses can set up<br />
business accounts and access to features such as site analytics, which will show how popular your<br />
images are by being repinned, and the amount of traffic that is driving to your website. However,<br />
information regarding your “pinners” is not revealed. Marvel, the US comics publisher, is currently<br />
using Pinterest to showcase its comic titles and uploading photographs from comic conventions.<br />
Garfield and Snoopy are also there to post some comic strips and photos from fans, although the<br />
number of followers pale in comparison with Facebook. Pinterest users are mainly females, probably<br />
because of its scrapbooking-like activity that has always been a woman’s hobby. Nearly 46% of its<br />
traffic comes from United States and 11.5% from India. 16<br />
Tumblr<br />
Tumblr is a microblogging site that was launched in 2007. The difference with other<br />
blogging sites is its image-focused minimalist style of blogging, focusing on images rather than text.<br />
It is suitable for blogs with lots of visual but minimal text, such as art, fashion and even pornography.<br />
As of Feb 2013, it had become the top 10th website in United States. 17 The core users are youth<br />
below 25 years old, who went to Tumblr to escape their parents on Facebook. They prefer more<br />
images and straight to the point content. Tumblr resembles Wretch.cc (the artist’s first blogging<br />
platform at Taiwan) in its reciprocal environment where you are expected to engage with others by<br />
liking each other’s posts.<br />
16<br />
"Pinterest.com Site Info." Alexa. N.p., n.d. Web. 14 May 2013.<br />
.<br />
17 Rifkin, Adam. "Tumblr Is Not What You Think." TechCrunch. N.p., 18 Feb. 2013. Web. 14 May<br />
2013. .<br />
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