Summary

Exhibit 4-1: Posting image in Twitter
Google Plus
Google Plus rose to become the world’s No.2 social network after Facebook, despite
barely reaching half of Facebook’s active user base. 14 Although Google had a sluggish growth since
its introduction in 2011, it has been improving its design and integration with its other services like
YouTube, Blogger, and Picasa Web Album in attempting to attract more people to stay on Google
Plus. For example, new blog posts from Blogger can be shared to the linked Google Plus account
easily. Therefore there are increasing numbers of Google Plus users that are already Blogger users.
Like Facebook, Google has “Pages” for businesses to build their presence, but vanity URLs such as
“http://plus.google.com/evacomics” instead of “http://plus.google.com/105397642114630854321”
are reserved for pre-screened big brands and pages with more than 20,000 followers. However
different from Facebook, Pages on Google Plus can join communities and post in them as their Page
identities. This feature is helpful in attaining the initial crowd of followers but it takes time and effort
to build rapport with the respective communities to avoid sounding like a spammer or advertiser.
Unfortunately, there are no insight statistics or information about your Page’s followers such as
country of origin or gender that is helpful to know more about who your fans are and target
respective promotion and strategies.
Demographics of Google Plus users, as of Nov 2012 consisted mainly of male users (63%)
with a core audience from the U.S. (5.3 million) and gaining popularity with the tech-savvy Indian
population (2.8 million). 15 Although Google Plus does not seem as “cool” as Facebook and has
fewer active users, its attempt to improve integration with other services and differentiation with
Facebook could potentially convert it into a major social networking site. The advantage of entering
14 Ibid.
15 Z, STAVROS. "Who's Using Google plus." Infographics Mania. N.p., 18 Nov. 2012. Web. 14
May 2013.
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