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CON:<br />
Small target market.<br />
Careful of Singapore government censorship.<br />
Need to invest in significant additional time to produce new comics for this genre.<br />
Section 2.<br />
EVALUATION<br />
To execute option 2: Comics about living in Japan for foreigners. If a native Japanese can offer his<br />
or her help to translate Evacomics content for free or for a small fee, option 3 (Comics about living<br />
in Japan for Japanese) can also be executed.<br />
Reasons:<br />
Availability of existing portfolio of comics to compile and publish a book.<br />
Able to complete it while memories about Japan are still fresh.<br />
Able to attract broad global audiences who are interested in Japanese culture.<br />
Market the book to existing fan base.<br />
Risks & Limitations:<br />
Accuracy of information.<br />
Accusation of being “anti-Singaporean” and stereotyping.<br />
Competition with existing books about living in Japan. E.g. “Getting Genki In Japan: The<br />
Adventures and Misadventures of an American Family in Tokyo”, “A Geek in Japan:<br />
Discovering the Land of Manga, Anime, Zen, and the Tea Ceremony”, “Tokyo on Foot:<br />
Travels in the City's Most Colorful Neighborhoods”.<br />
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