Summary

Accusation of being “anti-Singaporean” or stereotyping people due to the nature of cultural
comparison subject.
Option 3: Comics about how foreigners view Japan for Japanese who are interested to know.
PRO:
No comics exist now that shows comparisons of Japan and another country.
Can apply existing portfolio of comics
Can market to existing fan base on Facebook.
Japanese consumers are willing to pay for comics and digital contents than other Asia
countries.
Webcomics in Japanese on Facebook page is still a novel idea.
CON:
Competition with an existing popular comic book “ 中 国 嫁 日 記 ” about foreigner’s life in
Japan by Japanese comic artist.
No additional funding to hire Japanese translator to pitch prototype to Japanese publishers
No resources to maintain new Facebook channel in Japanese.
Option 4: Comics about Singapore, targeting foreigners and new Singapore immigrants who
are interested in Singapore and its culture.
PRO:
No competition.
Can market to existing fan base on Facebook.
Possible to cooperate with Singapore Tourism board, Heritage Board, National Arts Council
or other travel agencies to do co-branding.
Easier to obtain government funding.
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