Summary

CHAPTER 3. STRATEGIC OPTIONS & EVALUATIONS
Section 1.
STRATEGIC OPTIONS
Option 1: Comics that teach English to Japanese people, targeting Japanese who wants to learn
English through fun comics.
PRO:
Growing demand for English learning books in Japan.
Can be expanded to other countries that have a demand for English learning books.
CON:
Competition with existing teaching books in comic format like “ネイティブはこう 使 う!
マンガでわかる 前 置 詞 ”, published in April 2013.
No additional funding to hire Japanese translator to pitch prototype to Japanese publishers.
Significant time and effort required producing new comics for this genre.
Option 2: Comics about living in Japan and cultural differences between Japan, Singapore and
US. To target foreigners who are interested in Japanese culture.
PRO:
No comic series that shows comparisons of Japan and another country side by side.
Can apply existing portfolio of comics
Can market to existing fan base on Facebook.
Broad international appeal
Possible to cooperate with other Japanese brands or tour agencies to do co-branding.
CON:
Existing comic books about foreigner’s life in Japan are already published in Chinese.
Other artists can also enter the market by drawing about their life in Japan and in their home
country.
Possibility to run out of ideas after leaving Japan.
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