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Section 6.<br />
CHAPTER TWO SUMMARY<br />
Goal of Evacomics is to become world-famous with characters that can be used for<br />
merchandize. Immediate objectives include shifting the current reader demographics from<br />
mostly Singaporeans (64%) to SE Asians and then to western countries, design a business<br />
model and publish a book by 2014.<br />
Evacomics currently faces the problem of cash-flow generation, rampant piracy of certain<br />
contents and accusation of being “anti-Singaporean” and stereotyping.<br />
Guiding Policy of Evacomics is to have cute, original and entertaining comics.<br />
Through the new framework (Exhibit 2-2) to analyze digital comics, it is projected that<br />
short comic contents will gain popularity with the increasing number of Smartphone and<br />
tablet users.<br />
No more advertising, people want conversation. That means constant new and interesting<br />
content has to be generated on social media due to shortening shelf-space of conversations.<br />
A good story, a good editor, a good brand and marketing plan are essential due to the ease<br />
of any amateur writer or artist to enter into the market by self-publishing their own eBook.<br />
Evacomics should make use of the artist’s strength in social media marketing, experience<br />
living in Singapore, US and Japan, and multi-lingual ability in the new marketing plan.<br />
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