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people that were offended and left negative comments about the artist being anti-Singaporean, or<br />
naive about Japanese culture due to stereotyping. If not handled properly, negative publicity could<br />
damage the brand name and its reputation. Lastly, plagiarism is a threat that any intellectual property<br />
face, which is made even easier with the Internet. With so many companies individuals running their<br />
own Facebook pages, they can become desperate to get new fans by “sharing” content from other<br />
places but with credits removed.<br />
Exhibit 2-9: “Anti-Singaporean” comic strip example<br />
Source: Evacomics<br />
17
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