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Exhibit 2-8: Country by origin of Evacomics Facebook Page fans<br />
2% 2% 1%<br />
1% 1%<br />
3%<br />
6%<br />
7%<br />
13%<br />
64%<br />
Singapore<br />
Malaysia<br />
Indonesia<br />
Japan<br />
USA<br />
Australia<br />
Thailand<br />
Taiwan<br />
Vietnam<br />
Philippines<br />
Weaknesses. Like any entrepreneur, the curse of funding woes will continue to plague<br />
unless fame is achieved. With funding, editors and translators can be hired and books published<br />
more easily. Assistants can also be hired to do the work of inking and coloring to speed up the<br />
delivery. Due to limited resources, the artist has to also handle all social media PR work and web<br />
design as well.<br />
Opportunities. Based on Evacomics’ objective of global expansion, opportunities must be<br />
accessed not just by their attractiveness but also ability to contribute towards the long-term goal.<br />
This includes targeting Japanese and foreigners who are either interested in Japanese culture or<br />
Singaporean culture. Each opportunity will be evaluated in chapter three.<br />
Threats. Evacomics might be the first kind of comics that do country comparison as a series<br />
but it is certainly not the first when it comes to experiences living in Japan. In fact, there are already<br />
comics published in Chinese about this so the threat of a new competitor to draw about his or her<br />
own experiences living in Japan exists constantly. There are also countless websites and Facebook<br />
pages that share information about traveling to Japan and cool Japanese products. Certain things<br />
only happen in Tokyo and not the whole nation so the artist has to be careful in quoting either<br />
“Tokyo” or “Japan” because netizens are quick in spotting discrepancies. Due to the nature of the<br />
comics (Exhibit 2-9) that touch on culture and make satirical jokes about it, there are a handful of<br />
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