Summary

Exhibit 2-8: Country by origin of Evacomics Facebook Page fans
2% 2% 1%
1% 1%
3%
6%
7%
13%
64%
Singapore
Malaysia
Indonesia
Japan
USA
Australia
Thailand
Taiwan
Vietnam
Philippines
Weaknesses. Like any entrepreneur, the curse of funding woes will continue to plague
unless fame is achieved. With funding, editors and translators can be hired and books published
more easily. Assistants can also be hired to do the work of inking and coloring to speed up the
delivery. Due to limited resources, the artist has to also handle all social media PR work and web
design as well.
Opportunities. Based on Evacomics’ objective of global expansion, opportunities must be
accessed not just by their attractiveness but also ability to contribute towards the long-term goal.
This includes targeting Japanese and foreigners who are either interested in Japanese culture or
Singaporean culture. Each opportunity will be evaluated in chapter three.
Threats. Evacomics might be the first kind of comics that do country comparison as a series
but it is certainly not the first when it comes to experiences living in Japan. In fact, there are already
comics published in Chinese about this so the threat of a new competitor to draw about his or her
own experiences living in Japan exists constantly. There are also countless websites and Facebook
pages that share information about traveling to Japan and cool Japanese products. Certain things
only happen in Tokyo and not the whole nation so the artist has to be careful in quoting either
“Tokyo” or “Japan” because netizens are quick in spotting discrepancies. Due to the nature of the
comics (Exhibit 2-9) that touch on culture and make satirical jokes about it, there are a handful of
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