Summary

can be read easily on the go. However, this becomes problematic because each user is flooded by a
myriad of constant new content generated every minute and new updates are quickly replaced and
drowned in the news feed. This will become challenging for content generation and marketing, as
new interesting short content must be constantly generated and one-time selling no longer works.
Advertisements cannot look like they are spamming with advertisements. Instead, advertising
campaigns must be lengthened over a longer period of time with new interesting content in pulses to
generate a conversation on social media.
Digitization had made the newspaper, music and movie industries suffer but might inflict
slower damage on books because books can be enjoyed independently without a device and there is
a certain quality to print that is hard to replace with an LED screen. Being tangible also means it
could be a collectible as a limited edition or exist as a form of art to own and display on a shelf.
Consumers will still continue to buy books, be they printed or digital.
The ease of eBook publishing also means that more amateur writers can enter the market so a
good story, a good editor and a good brand name will make the difference to drive sales. Marketing
will be crucial to stand out from the crowd.
Section 4.
COPYRIGHT PROTECTION
While businesses can design a system that might be difficult for competitors to replicate,
comics face the problem of piracy. Merchandise such as a Snoopy shirt can be printed without
paying for a license. Piracy is especially rampant in developing countries where there is weak or no
copyright protection to speak of, and people are unwilling to pay for licenses. These pirated goods
are usually sold at extremely low prices and targeted to the mass public who might not even know
the name of the character, let alone know which comic the character came from. Bringing the
offender to court is also difficult as the attorney’s fee most likely surpasses the damages caused by
the pirated goods. For example, the artist saw a copy of her Hong Kong friend’s comic illustration
printed on a t-shirt and sold at a street stall in Singapore. She was pretty sure that her friend did not
license her work to be sold like this. Although her friend could consider suing the stall owner by
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