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Exhibit 2-5: Sales of Comics and Comic Magazines<br />
Source: 2012 年 版 出 版 指 標 年 報<br />
Exhibit 2-6: Digital Comics Market Growth<br />
Source: 電 子 コミックビジネス 調 査 報 告 書 2012<br />
The increasing number of tablet and Smartphone users also suggest that people are<br />
consuming more and more digital content, including eBooks and digital comics. However the ability<br />
to start and stop a book anytime anywhere mean that people might prefer light, small amounts of<br />
digital content to fit into their lifestyle. That is probably why people prefer to read news snippets,<br />
watch short YouTube clips, play casual social games and like short comics like Rage Comics and<br />
Trollface that have simple images and minimum text. Consumers will likely prefer short comics that<br />
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