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SeefeldA wonderful world of water - Austrian National Tourist Office

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A R R I V E i n I n n s b r u c k<br />

© Innsbruck Tourismus<br />

Downtown Innsbruck with the<br />

Golden Ro<strong>of</strong><br />

Maria Theresia Street with plenty <strong>of</strong><br />

c<strong>of</strong>feehouses and restaurants to relax –<br />

and the Alps at the doorsteps<br />

The Nordketten cable cars take only<br />

20 minutes from the city centre to the<br />

mountain tops<br />

Innsbruck The capital <strong>of</strong> the Alps<br />

Innsbruck represents the perfect symbiosis <strong>of</strong> rugged Alpine nature and<br />

modern urban lifestyle. Although it may be 800 years old, Innsbruck is more<br />

than just an historical city with one <strong>of</strong> the most beautiful city centres in<br />

Europe; it’s also young and vibrant, brimming with university students and<br />

cutting-edge architecture.<br />

Imperial Palaces or shopping malls? Hiking boots or high heels? No need to<br />

make that decision – a holiday in Innsbruck is the best <strong>of</strong> both <strong>world</strong>s. Where<br />

else can you stroll around a baroque and gothic city centre one minute and<br />

then be soaking up the sun on the terrace <strong>of</strong> a mountain restaurant less than<br />

20 minutes later? And Innsbruck’s mountains have never been so close thanks<br />

to the futurisitc cable car stations, designed by Iraqi architectural giant Zaha<br />

Hadid, and the the new state-<strong>of</strong>-the-art funicular which commences its journey<br />

right in the heart <strong>of</strong> the city and ends a few minutes later in high Alpine terrain.<br />

Innsbruck’s holiday villages are located at an altitude <strong>of</strong> 1,000m, just 10-<br />

30 minutes from the city. These fairytale villages lie on lush, green plateaus,<br />

surrounded by forests and lakes – perfect for almost every conceivable outdoor<br />

activity, from Alpine golfing and e-biking to horse riding and hiking. Kids are well<br />

catered for with activity programmes that include summer bobsleigh rides.<br />

The close proximity <strong>of</strong> city centre and slopes is the main attraction here.<br />

The sight <strong>of</strong> people walking through the Old Town in ski suit and ski boots,<br />

a pair <strong>of</strong> skis on their shoulders, is a common one. Are they lost? No, they<br />

are on their way to one <strong>of</strong> the base stations <strong>of</strong> the newly designed Nordketten<br />

cable cars, eager to be whisked up to the slopes.<br />

For après-mountain pleasures, Innsbruck’s main boulevard, Maria-Theresia-<br />

Street, is lined with shops selling designer fashion, leather goods, jewellery<br />

and stunning crystal creations at one <strong>of</strong> the <strong>world</strong>’s largest Swarovski stores.<br />

There are also two beautiful downtown shopping centres – Kaufhaus Tyrol<br />

and Rathaus Galerien – with plenty more in the city’s outskirts. The unique<br />

‘Alpine rose honey’ and Austria’s famous ‘Sachertorte’ chocolate tart make for<br />

delicious, and exquisitely packaged, souvenirs for loved ones back home.<br />

The Innsbruck Card<br />

If you’re keen on getting to know Innsbruck inside out, pick up the popular<br />

Innsbruck Card. It allows you free travel across Innsbruck’s entire public<br />

transport network, including the seven cable cars and the sightseeing bus.<br />

The card also grants you free admission to 18 museums and attractions<br />

including the Alpine zoo and the Swarovski Crystal Worlds. Finally, use your<br />

Innsbruck Card for a guided city tour (in English) and a welcome drink at the<br />

famous Innsbruck Casino.<br />

Information<br />

Innsbruck Tourism Board<br />

T +43 (0)512 59850<br />

<strong>of</strong>fice@innsbruck.info<br />

www.innsbruck.info<br />

www.innsbruck.info<br />

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35<br />

arrive_12_02_2003.indd 34-35 18.02.13 08:12

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