THE GEMINI GROUP - International Luxury Travel Market

“Like a dream come
true…” It’s only a cliché
until you experience it
yourself!
OUR THEORY OF
Keyif... It’s written all over this happy
participant’s face and getting it there is what
Gemini is all about.
What keyif means in Turkish is pretty much impossible to express
in one English word. Keyif is an essence that can come from a wild
party or a religious ceremony, a serene evening boat cruise or a
fine meal. Keyif can be rendered,
variously, as enjoyment, delight,
entertainment, well-being, serenity,
ecstasy, or enchantment, but none
of these words really captures the
essence of keyif.
At Gemini Tourism, we call the end
result of what we do keyif, because
we believe it encompasses the full
range of light-heartedness and seriousness that it’s our job to
create. Whether it’s a conference, an incentive or a special event,
what we do needs to be as much fun as a great party and as
productive as a successful meeting.
In other words, in conference and incentive travel, keyif is serious
business. Belief in the tangible business value of fun is the entire
premise of meeting, conference and incentive travel. Why travel
halfway around the world to do team building or launch a product?
Because you know the delight and adventure, the keyif, of travel
motivates your staff in a way that a straight bonus or an on-thejob
workshop simply cannot. Employers that choose incentive
travel appreciate the fact that the experience and fun of travel has
a unique ability to make employees happier and more productive,
which makes their businesses run better. Naturally, we couldn’t
agree more.
Which is why we’ve turned the art of purposeful fun into the science
of keyif, embodied in the three principles of the Gemini Tourism
Theory of Keyif…
From the luxurious to the outrageous,
from the relaxing to the adrenalinefueled,
Turkey has all kinds of keyif
in store for your participants.