THE GEMINI GROUP - International Luxury Travel Market
THE GEMINI GROUP - International Luxury Travel Market
THE GEMINI GROUP - International Luxury Travel Market
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“Like a dream come<br />
true…” It’s only a cliché<br />
until you experience it<br />
yourself!<br />
OUR <strong>THE</strong>ORY OF<br />
Keyif... It’s written all over this happy<br />
participant’s face and getting it there is what<br />
Gemini is all about.<br />
What keyif means in Turkish is pretty much impossible to express<br />
in one English word. Keyif is an essence that can come from a wild<br />
party or a religious ceremony, a serene evening boat cruise or a<br />
fine meal. Keyif can be rendered,<br />
variously, as enjoyment, delight,<br />
entertainment, well-being, serenity,<br />
ecstasy, or enchantment, but none<br />
of these words really captures the<br />
essence of keyif.<br />
At Gemini Tourism, we call the end<br />
result of what we do keyif, because<br />
we believe it encompasses the full<br />
range of light-heartedness and seriousness that it’s our job to<br />
create. Whether it’s a conference, an incentive or a special event,<br />
what we do needs to be as much fun as a great party and as<br />
productive as a successful meeting.<br />
In other words, in conference and incentive travel, keyif is serious<br />
business. Belief in the tangible business value of fun is the entire<br />
premise of meeting, conference and incentive travel. Why travel<br />
halfway around the world to do team building or launch a product?<br />
Because you know the delight and adventure, the keyif, of travel<br />
motivates your staff in a way that a straight bonus or an on-thejob<br />
workshop simply cannot. Employers that choose incentive<br />
travel appreciate the fact that the experience and fun of travel has<br />
a unique ability to make employees happier and more productive,<br />
which makes their businesses run better. Naturally, we couldn’t<br />
agree more.<br />
Which is why we’ve turned the art of purposeful fun into the science<br />
of keyif, embodied in the three principles of the Gemini Tourism<br />
Theory of Keyif…<br />
From the luxurious to the outrageous,<br />
from the relaxing to the adrenalinefueled,<br />
Turkey has all kinds of keyif<br />
in store for your participants.