MBA Prospectus-2014 - IGNOU
MBA Prospectus-2014 - IGNOU
MBA Prospectus-2014 - IGNOU
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MS-93 : MANAGEMENT OF NEW AND SMALL ENTERPRISES<br />
BLOCK UNIT UNIT TITLE AUDIO TAPE VIDEO TAPE<br />
NOs.<br />
I<br />
ENTREPRENEUR AND ENTREPRENEURSHIP<br />
1 Entrepreneurship: Small Scale<br />
Enterprises (SSE)<br />
2 Entrepreneurial Competencies<br />
3 Institutional Interface<br />
Introduction<br />
to MS-93<br />
Policy and<br />
Institutional<br />
Infrastructure<br />
for Small<br />
Enterprises<br />
Entrepreneurial<br />
Competencies<br />
II<br />
ESTABLISHING SMALL SCALE ENTERPRISES<br />
4 Opportunities Scanning—Choice of Enterprise<br />
5 Market Assessment for SSE<br />
6 Choice of Technology and Selection of Site<br />
III<br />
SMALL SCALE ENTERPRISES — GETTING ORGANISED<br />
7 Financing the New/Small Enterprise<br />
8 Preparation of the Business Plan<br />
9 Ownership Structure and Organisation Framework<br />
IV<br />
OPERATING THE SMALL SCALE ENTERPRISE<br />
10 Financial Management Issues in SSE<br />
11 Operations Management Issues in SSE<br />
12 Marketing Management Issues in SSE<br />
13 Organisational Relations in SSE<br />
V<br />
PERFORMANCE APPRAISAL AND GROWTH STRATEGIES<br />
14 Management Performance<br />
Assessment and Control<br />
15 Strategies for Stabilisation and<br />
Growth<br />
16 Managing Family Enterprises<br />
Lessons<br />
from<br />
Successful<br />
Entrepreneurs<br />
Growth and<br />
Stabilisation<br />
Strategies<br />
of Small<br />
Enterprises<br />
148
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