MBA Prospectus-2014 - IGNOU
MBA Prospectus-2014 - IGNOU MBA Prospectus-2014 - IGNOU
MS-612 : RETAIL MANAGEMENT BLOCK UNIT UNIT TITLE NOs. I AN OVERVIEW OF RETAILING ENVIRONMENT 1 Introduction to Retailing 2 Evolution of Retail Environment 3 Formats of Retailing Environment II RETAIL PLANNING AND DEVELOPMENT 4 Understanding the Retail Customer 5 Marketing Research for Retailing 6 Strategic Retail Planning Process 7 Locational Decisions 8 Growth Strategies III RETAIL MIX 9 Product Merchandise 10 Pricing 11 Promotions and Communication Mix 12 Atmospherics IV RETAIL OPERATIONS 13 Sourcing 14 Financial Management Issues in Retailing 15 Organisation Structure and Management of Human Resources 16 C R M 17 Monitoring and Controlling Retail Operations V ISSUES IMPACTING RETAIL BUSINESS IN INDIA 18 Legal and Security Issues in Retail 19 Ethical Dimensions 20 Technology in Retailing 21 Non-Store Retailing 145
MS-91 : ADVANCED STRATEGIC MANAGEMENT BLOCK UNIT UNIT TITLE NOs. I ISSUES IN CORPORATE MANAGEMENT 1 Corporate Management : An Overview 2 Introduction to Corporate Strategy 3 Corporate Policy II CORPORATE GOVERNANCE 4 Historical Perspective 5 Top Management and Corporate Governance 6 Code and Laws for Corporate Governance III COMPETITIVE SCENARIOS AND STRATEGY 7 Strategies for Dynamic and Stable Markets 8 Strategies for Domestic and Global Markets 9 Market Structures and Network Externalities IV STRATEGIC ENABLERS 10 IT and Strategy 11 Technology and R & D 12 Knowledge Management 13 Innovation V CORPORATE SOCIAL RESPONSIBILITY 14 Strategy and Social Responsibility 15 Ethics and Values 16 Social Audit 17 Philanthropy as a Strategic Choice 146
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- Page 103 and 104: UNDERTAKING I,_____________________
- Page 105 and 106: MS-2 : MANAGEMENT OF HUMAN RESOURCE
- Page 107 and 108: MS-4 : ACCOUNTING AND FINANCE FOR M
- Page 109 and 110: MS-6 : MARKETING FOR MANAGERS BLOCK
- Page 111 and 112: MS-8 : QUANTITATIVE ANALYSIS FOR MA
- Page 113 and 114: MS-10 : ORGANISATIONAL DESIGN, DEVE
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- Page 121 and 122: MS-27 : WAGE AND SALARY ADMINISTRAT
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- Page 125 and 126: MS-42 : CAPITAL INVESTMENT AND FINA
- Page 127 and 128: MS-44 : SECURITY ANALYSIS AND PORTF
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- Page 133 and 134: MS-54 : MANAGEMENT INFORMATION SYST
- Page 135 and 136: MS-56 : MATERIALS MANAGEMENT BLOCK
- Page 137 and 138: MS-58 : MANAGEMENT OF R & D AND INN
- Page 139 and 140: MS-62 : SALES MANAGEMENT BLOCK UNIT
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- Page 143 and 144: MS-66 : MARKETING RESEARCH BLOCK UN
- Page 145: MS-611 : RURAL MARKETING BLOCK UNIT
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- Page 151 and 152: MS-95 : RESEARCH METHODOLOGY FOR MA
- Page 153 and 154: MS-97 : INTERNATIONAL BUSINESS BLOC
- Page 155 and 156: MFP-2 : EQUITY DERIVATIVES BLOCK UN
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- Page 167 and 168: v) Limitation of the proposed proje
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- Page 173 and 174: INDIRA GANDHI NATIONAL OPEN UNIVERS
- Page 175 and 176: Annexure to Re-Registration Form
- Page 177 and 178: INSTRUCTIONS FOR SUBMITTING ASSIGNM
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- Page 181 and 182: RULES & REGULATION FOR RE-EVALUATIO
- Page 183 and 184: RULES & REGULATION FOR OBTAINING PH
- Page 185 and 186: RULES & REGULATIONS FOR EARLY DECLA
- Page 187 and 188: To The Registrar Material Productio
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- Page 191 and 192: INDIRA GANDHI NATIONAL OPEN UNIVERS
- Page 193 and 194: RULES & REGULATION FOR IMPROVEMENT
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MS-612 : RETAIL MANAGEMENT<br />
BLOCK UNIT UNIT TITLE<br />
NOs.<br />
I<br />
AN OVERVIEW OF RETAILING ENVIRONMENT<br />
1 Introduction to Retailing<br />
2 Evolution of Retail Environment<br />
3 Formats of Retailing Environment<br />
II<br />
RETAIL PLANNING AND DEVELOPMENT<br />
4 Understanding the Retail Customer<br />
5 Marketing Research for Retailing<br />
6 Strategic Retail Planning Process<br />
7 Locational Decisions<br />
8 Growth Strategies<br />
III<br />
RETAIL MIX<br />
9 Product Merchandise<br />
10 Pricing<br />
11 Promotions and Communication Mix<br />
12 Atmospherics<br />
IV<br />
RETAIL OPERATIONS<br />
13 Sourcing<br />
14 Financial Management Issues in Retailing<br />
15 Organisation Structure and Management of Human Resources<br />
16 C R M<br />
17 Monitoring and Controlling Retail Operations<br />
V<br />
ISSUES IMPACTING RETAIL BUSINESS IN INDIA<br />
18 Legal and Security Issues in Retail<br />
19 Ethical Dimensions<br />
20 Technology in Retailing<br />
21 Non-Store Retailing<br />
145
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