MBA Prospectus-2014 - IGNOU

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MS-63 : PRODUCT MANAGEMENT BLOCK UNIT UNIT TITLE AUDIO TAPE VIDEO TAPE NOs. I PRODUCT MANAGEMENT — INTRODUCTION 1 The Product Management – Basic Concepts Intoduction to 2 The Product Management Process MS-63 3 The Product Planning System II MANAGING PRODUCTS - 1 4 Product Line Decisions 5 Product Life Cycle 6 Product Portfolio 7 Product Pricing III BRANDING AND PACKAGING DECISIONS 8 Branding Decisions 9 Positioning Decisions 10 Brand Equity 11 Packaging Decisions Packaging as a tool of market cultivation IV NEW PRODUCT DEVELOPMENT 12 Organising for New Product Development 13 Generation, Screening and Development of New Product Ideas 14 Economic Analysis V IMPLEMENTING NEW PRODUCT DECISION 15 Concept Development and Testing 16 Physical Development of the Product 17 Pretest Marketing and Test Marketing 18 Product Launch New Product Launch 139
MS-64 : INTERNATIONAL MARKETING BLOCK UNIT UNIT TITLE AUDIO TAPE VIDEO TAPE NOs. I INTERNATIONAL MARKETING : AN INTRODUCTION 1 . Scope and Size of International Markets 2 Conceptual Framework 3 Institutional Framework An Introduction to MS-64 Institutional Infrastructure to Export Promotion II ENVIRONMENT OF INTERNATIONAL BUSINESS 4 Cultural Environment 5 Political and Legal Environment 6 Economic Environment Global Marketing Environment III POLICY FRAMEWORK AND PROCEDURAL ASPECTS 7 India’s Export-Import Policy 8 Export-Import Documentation IV INTERNATIONAL MARKETING MIX 9 International Product Policy and Planning 10 International Advertising 11 International Pricing Policy 12 International Distribution and Sales Policy V INTERNATIONAL MARKETING PLANNING 13 International Market Selection 14 International Marketing Research 15 International Marketing Planning and Control 140
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STUDENT HANDBOOK & PROSPECTUS MANAG
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Print Production Mr. K.G. Sasi Kuma
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CONTENTS - contd. ● Apppendix - 1
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THE UNIVERSITY The Indira Gandhi Na
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Learners may seek the help of follo
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Courses on Offer (Semester-wise) Ja
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The Specialisation Diploma Programm
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Learners are advised to retain a Ph
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Course fee can also be paid through
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iv) Students exempted from studying
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FACULTY OF MANAGEMENT STUDIES DIREC
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Appendix 2 REGIONWISE LIST OF STUDY
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REGIONWISE LIST OF STUDY CENTRES -
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IGNOU—ARMY RECOGNIZED STUDY CENTR
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IGNOU—ARMY RECOGNIZED STUDY CENTR
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IGNOU—ASSAM RIFLES RECOGNIZED STU
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IGNOU—NAVY RECOGNIZED STUDY CENTR
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ADDRESSES AND CODES OF IGNOU REGION
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IGNOU - ARMY RECOGNIZED REGIONAL CE
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IGNOU - NAVY RECOGNIZED REGIONAL CE
Page 89 and 90: Appendix 5 CODES FOR QUALIFICATION,
Page 91 and 92: number of the unit or the assignmen
Page 93 and 94: To be eligible to appear at the ter
Page 95 and 96: Appendix 7 INTERNAL CREDIT TRANSFER
Page 97 and 98: The fee can be paid by way of Deman
Page 99 and 100: Page - 2 16. Religion: Cross (X) th
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Page 103 and 104: UNDERTAKING I,_____________________
Page 105 and 106: MS-2 : MANAGEMENT OF HUMAN RESOURCE
Page 107 and 108: MS-4 : ACCOUNTING AND FINANCE FOR M
Page 109 and 110: MS-6 : MARKETING FOR MANAGERS BLOCK
Page 111 and 112: MS-8 : QUANTITATIVE ANALYSIS FOR MA
Page 113 and 114: MS-10 : ORGANISATIONAL DESIGN, DEVE
Page 115 and 116: MS-21 : SOCIAL PROCESSES AND BEHAVI
Page 117 and 118: MS-23 : HUMAN RESOURCE PLANNING BLO
Page 119 and 120: MS-25 : MANAGING CHANGE IN ORGANISA
Page 121 and 122: MS-27 : WAGE AND SALARY ADMINISTRAT
Page 123 and 124: MS-29 : INTERNATIONAL HUMAN RESOURC
Page 125 and 126: MS-42 : CAPITAL INVESTMENT AND FINA
Page 127 and 128: MS-44 : SECURITY ANALYSIS AND PORTF
Page 129 and 130: MS-46 : MANAGEMENT OF FINANCIAL SER
Page 131 and 132: MS-52 : PROJECT MANAGEMENT BLOCK UN
Page 133 and 134: MS-54 : MANAGEMENT INFORMATION SYST
Page 135 and 136: MS-56 : MATERIALS MANAGEMENT BLOCK
Page 137 and 138: MS-58 : MANAGEMENT OF R & D AND INN
Page 139: MS-62 : SALES MANAGEMENT BLOCK UNIT
Page 143 and 144: MS-66 : MARKETING RESEARCH BLOCK UN
Page 145 and 146: MS-611 : RURAL MARKETING BLOCK UNIT
Page 147 and 148: MS-91 : ADVANCED STRATEGIC MANAGEME
Page 149 and 150: MS-93 : MANAGEMENT OF NEW AND SMALL
Page 151 and 152: MS-95 : RESEARCH METHODOLOGY FOR MA
Page 153 and 154: MS-97 : INTERNATIONAL BUSINESS BLOC
Page 155 and 156: MFP-2 : EQUITY DERIVATIVES BLOCK UN
Page 157 and 158: MFP-4 : CURRENCY AND DEBT MARKETS B
Page 159 and 160: INSTRUCTIONS FOR FILLING THE APPLIC
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Page 163 and 164: Page - 2 16. Religion: Cross (X) th
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Page 167 and 168: v) Limitation of the proposed proje
Page 169 and 170: 10) Viva-Voce 2) If a Project Repor
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Page 173 and 174: INDIRA GANDHI NATIONAL OPEN UNIVERS
Page 175 and 176: Annexure to Re-Registration Form
Page 177 and 178: INSTRUCTIONS FOR SUBMITTING ASSIGNM
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Page 181 and 182: RULES & REGULATION FOR RE-EVALUATIO
Page 183 and 184: RULES & REGULATION FOR OBTAINING PH
Page 185 and 186: RULES & REGULATIONS FOR EARLY DECLA
Page 187 and 188: To The Registrar Material Productio
Page 189 and 190: INSTRUCTIONS 1. A fee of `300/- sho
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INDIRA GANDHI NATIONAL OPEN UNIVERS
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RULES & REGULATION FOR IMPROVEMENT
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B) IDBI BANK 1. Lal Bungalow Off. C
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How to fill up the information on t
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TEST-I GENERAL AWARENESS 1. UN Inte
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22. Which one of the Indian State i
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31. The author’s primary aim in t
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this is clear enough, and we should
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Directions for questions 51 to 55 :
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67. He is the sort of person who I
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TEST - III QUANTITATIVE APTITUDE 81
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100. Jan 1, 2007 was Monday. What d
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117. A man and his wife appear in a
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Directions (Questions 131-132) : Fi
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Directions (Questions 149 - 153) :
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166. Which of the following groups
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Directions (Questions 181 - 185) :
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195. Gargi Sen has secured 65% mark
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Enrolment No. .....................
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MBA Prospectus-2014 - IGNOU

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