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LINDA H. TEUNTER Analysis</
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Analysis o
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Voorwoord Soms valt de appel echt n
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Contents 1 INTRODUCTION AND OVERVIE
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5.4.2.3.1 Inter Purchase Time .....
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1 INTRODUCTION AND OVERVIEW 1.1 Int
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generally generated from a smaller
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switching, purchase acceleration, c
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strategy change (decrease in promot
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of promotions, or
- Page 22 and 23: characteristics are important in ex
- Page 24: Chapter 5 are applied to study the
- Page 28 and 29: 2 THEORIES OF CONSUMER BUYING BEHAV
- Page 30 and 31: systematically explored the decisio
- Page 32 and 33: the part of the co
- Page 34 and 35: As mentioned before, Figure 2.3 is
- Page 36 and 37: product use coupled with the import
- Page 38 and 39: 2.3.2 Stimulus-Response Model Appli
- Page 40 and 41: 2.3.2.2 Operant Conditioning In ope
- Page 42 and 43: X is very popular that it will brin
- Page 44 and 45: But, in contrast, economic theory c
- Page 46 and 47: compared to a perceived benchmark -
- Page 48 and 49: High need-for-cognition (NFC) indiv
- Page 50 and 51: 2.3.4.2 Literature Overview Our rev
- Page 52 and 53: The previously described research h
- Page 54 and 55: has its deficiencies. Any purchase
- Page 56 and 57: Chandon et al. 2000). But deal pron
- Page 58 and 59: 2.4 Concluding Remarks Regarding th
- Page 60: stimulus-organism-response model) c
- Page 63 and 64: Shoemaker 1987). Several factors ha
- Page 65 and 66: such as display promotions. Althoug
- Page 67 and 68: 3.2.3 Type of resi
- Page 69 and 70: 3.2.5 Education Education links to
- Page 71: these advantages therefore could be
- Page 75 and 76: 3.3.1 Store Loyalty Store loyalty s
- Page 77 and 78: more often (probab
- Page 79 and 80: Table 3.12 continued Hypothesis H9a
- Page 81 and 82: 4.2.1 Brand Switching Brand switchi
- Page 83 and 84: involvement purchases for most cons
- Page 85 and 86: Neslin (1998), there is a great nee
- Page 87 and 88: are called “attributions.” Attr
- Page 89 and 90: and less than 2 percent by stockpil
- Page 91 and 92: into a unit sales decomposition and
- Page 93 and 94: 4.3.4 Storability/Perishability Sto
- Page 95 and 96: Economic theory ignores mental deci
- Page 97 and 98: seeking (cf. Assael 1987, Desphande
- Page 99 and 100: there another factor that is relate
- Page 101 and 102: Pr(event) 90 = 1+ 1 z e − Here Z
- Page 103 and 104: 5.4.2 Sales <stron
- Page 105 and 106: It represents the fraction
- Page 107 and 108: 96 We measure possible time acceler
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- Page 111 and 112: ( 12) CategoryExpansion effect : 10
- Page 114: PART II EMPIRICAL ANALYSIS 103
- Page 117 and 118: more persons living together and di
- Page 119 and 120: 6.4 Linking Household and Store Dat
- Page 121 and 122: Table 6.1 contains the results <str
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The age of the sho
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Table 6.4: Frequency distribution <
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7 EMPIRICAL ANALYSIS ONE: DRIVERS O
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Table 7.1: Operationalization <stro
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during 435 shopping trips more than
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The variables size, age, and cycle
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7.5 Results Drivers of</str
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esponsive the households within tha
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Table 7.3: Relationship promotion r
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indication that decreasing marginal
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Table 7.6: Relationship promotion r
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Table 7.8: Relationship promotion r
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Table 7.10: Relationship promotion
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Table 7.12: Relationship promotion
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Table 7.13: Relationship promotion
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7.5.2.8 Variety Seeking Two intrins
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anymore. Therefore it is concluded
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Thus, store loyalty and promotion r
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dummies add up to one. This implies
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Table 7.22: Overview empirical test
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enacting-on-impulse hypothesis and
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Table 7.23: Summary of</str
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Table 7.24: Correlation error coeff
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another category? Or do households
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and unweighted. With respect to the
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164 In general, the average quantit
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Purchase frequency is defined as th
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Table 8.3: Product category rating
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Table 8.4: Pearson correlation betw
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We hypothesized that within impulse
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measure (PU). Referring to Figure A
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Table 8.6: Significant within categ
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looked at this promotional bump dec
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Table 8.8: Differences in promotion
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approach (about one third) are much
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promotions lead to large purchase t
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studies. Promotion
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Promotional extra
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categories revealed that the strong
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degree. When households switch bran
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specific sales promotion reaction m
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increasing (Inman and Winer 1998),
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indirectly from promotional purchas
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quantity downward for potato chips.
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9.2.2.3 Deal Proneness With respect
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204 related to promotion response.
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influenced by out-of</stron
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Andrews, K.Z. (1997), “Do Marketi
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Blattberg, R.C., Eppen, G.D. and J.
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Chintagunta, P. (1993), “Investig
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East, R. and K. Hammond (1996), “
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Gupta, Sachin and P.K. Chintagunta
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Kahn, B.E., Morrison, D.G.and G.P.
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Lattin, J.M. and R.E. Bucklin (1989
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McAlister, L. and E. Pessemier (198
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Petty, R.E. and J.T. Cacioppo (1981
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Shimp, T.A. (1990). Promoti
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Van Trijp, H.C.M. and J.B.E.M. Stee
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Winer, R.S., Bucklin, R.E., Deighto
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APPENDIX A4: Research Overview Tabl
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Table A4.1 continued Article Promot
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� Size of munici
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Table A7.1 continued Symbol Descrip
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Table A7.2: Data legitimacy check (
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Table A7.3: Results binary logistic
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Table A7.4: Results interacting wit
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Table A7.5: Results age and size no
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Table A7.5 continued Variable B S.E
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Table A8.1 continued Impulse BS TA
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Table A8.2 continued Number <strong
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Table A8.3: Relative occurrence and
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Figure A8.2: Decomposing total prom
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interessante aanbieding is. Combina
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aantalmerken in een categorie en im
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ERASMUS RESEARCH INSTITUTE OF MANAG
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Title: Beyond Generics;A closer loo
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Title: Planning and Control Concept