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Programme for Printing

Programme for Printing

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Thursday 23 January<br />

16.15 - 17.15<br />

Congress Centre - Schwarzhorn BetaZone<br />

16.15 - 17.00<br />

Congress Centre - In front of Wisshorn WorkStudio<br />

16.15 - 17.30<br />

Congress Centre - Sertig IdeasLab<br />

119 betazone/pugh<br />

Swimming towards<br />

Success<br />

Pioneer swimmer Lewis Pugh reveals the lessons<br />

he learned about leadership while swimming across<br />

the North Pole and in a lake on Mt Everest.<br />

118 art walk 2<br />

Art Walk 2<br />

Join a guided tour of the exhibition featuring works<br />

by Andreas Gursky and Damien Hirst, led by<br />

Eckhard Schneider, General Director of the<br />

PinchukArtCentre.<br />

Please meet in front of the Wisshorn WorkStudio<br />

room on the Middle level of the Congress Centre.<br />

125 ideaslab/social entrepreneurs<br />

IdeasLab: Bridging Gaps<br />

between Markets with<br />

Social Entrepreneurs<br />

How are social innovation models bridging gaps<br />

between the private sector and the base of the<br />

pyramid?<br />

Discover and debate in the IdeasLab:<br />

Idea 1: Design and marketing aimed at untapped<br />

consumer demand<br />

Idea 2: Distribution models that go farther<br />

Idea 3: Techniques to bring new talent into value<br />

chains<br />

Idea 4: Technological plat<strong>for</strong>ms <strong>for</strong> connecting to<br />

the marketplace of ideas<br />

World Economic Forum Annual Meeting 2014 -<br />

<strong>Programme</strong><br />

46

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