Press Release Store Opening SanFrancisco - PORSCHE DESIGN ...

Press Release
March 2011
Porsche Design enters Northern California
New Porsche Design Store in San Francisco
Stuttgart. The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft
mbH & Co. KG), Stuttgart, opened a new Porsche Design franchise store in San
Francisco. The store at 100 Grant Avenue close by the Union Square offers the full
range of Porsche Design products and is located in the city’s top luxury shopping
district. The franchise partner is Info-Vantage LLC.
“San Francisco is an important location for our brand”, says Dr. Juergen Gessler,
CEO of Porsche Design Group. “The Bay Area holds great potential for our luxury
brand. The people living here are creative types that support and seek out good
design. With our purist, timeless and functional Porsche Design philosophy we do
not follow any trends but set our very own accents. The idea behind that lifestyle
matches perfectly with the San Franciscans’ lifestyle.”
Robert Chan, director of Info-Vantage LLC, says: “We are proud and very much
looking forward to carry the torch, and present the luxury brand Porsche Design to
Northern California. Many design enthusiasts live in this area and we are very excited
to see how the store progresses in such a promising climate.”
The new store in San Francisco offers the entire range of Porsche Design products,
from sports apparel to luggage, watches as well as accessories, such as writing
tools and small leather goods. A highlight is the lately extended fashion collection
for men and women: All styles are characterised by high quality and intelligent tailoring
giving it a unique fit. Clear lines as well as the classic and sporty design make
the fashion collection unmistakeable at first glance. Intelligent details such as a
cross-stitched hanging loop of strong leather make every piece of the collection a
success and second to none not only in terms of design.
Porsche Lizenz- und
Handelsgesellschaft mbH & Co. KG
Press Department
Porschestraße 1
74321 Bietigheim-Bissingen
Germany
Tel: +49 [0] 711 911 12919
Fax: +49 [0] 711 911 12880
E-Mail: presse.porsche-design@porsche.de
www.porsche-design.com/press
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Press Release
March 2011
The Porsche Design store in San Francisco is the company’s first green building
store: the shop fittings such as light boxes have been equipped with LED technique
in order to lower power consumption by more then 80 per cent. The shop design
supports the brand’s premium products in their functional essence and communicates
the philosophy of the brand. There are contrasts through the combination of
natural materials like smoked oak and innovative high-tech materials. LCD monitors
screen short films showcasing Porsche Design products and craftsmanship, helping
to bring the brand to life and giving a richer shopping experience.
Porsche Design is a luxury brand with a particular focus on technically inspired
products. The Porsche Design brand was established in 1972 by Professor Ferdinand
Alexander Porsche. The products stand for functional, timeless and purist
design, characterised by their technical innovation. The product portfolio includes
watches, sunglasses, luggage, a fashion collection for men and women as well as
sports apparel, electronic products and a men’s fragrance line. All the products under
the brand are designed at the Porsche Design Studio in Zell am See (Austria)
and are available worldwide in the company’s own stores, franchise stores, shopsin-shops,
high end department stores and exclusive specialist retailers.
Porsche Design Store at
100 Grant Avenue
San Francisco CA 94108
California, USA
Press contact:
Porsche Design Group
Christian Weiss
Head of Public Relations
Tel.: +49 [0] 711 911-12943
E-Mail: christian.weiss@porsche.de
Porsche Lizenz- und
Handelsgesellschaft mbH & Co. KG
Press Department
Porschestraße 1
74321 Bietigheim-Bissingen
Germany
Tel: +49 [0] 711 911 12919
Fax: +49 [0] 711 911 12880
E-Mail: presse.porsche-design@porsche.de
www.porsche-design.com/press
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