SPECIALIZED WRITING - IE

More documents

Recommendations

Info

genres survive and which are borderline between fiction and reality, between literature and journalism. What changes have been introduced in impartial and objective writing such phenomena as political correctness, the polarization of society and the 140 characters. 2. OBJECTIVES AND SKILLS Students will be able to identify the different types of journalistic genres and the purposes they serve. By the end of the class, students will have a solid understanding of what distinguishes journalistic writing from other information and be able to create original journalistic articles. 2.1. Conceptual objectives – Share with students the historical references, from the beginning of the 20th Century, so that they can understand the current media context. – Cover the different journalistic genres and formats – Specific characteristics of the written message for radio and television – The new media: write for the reader of for Google?: the journalistic language in texts and titles of digital media – The new markets: corporate communication and public relations, advertising, training and user manuals, human resources… – The new values: ethics and service information. NGO’s. If an image is worth more than one thousand words, what kind of message should accompany a strong image? 2.2. Professional skills. Develop competencies and skills 2.2.1 SPECIFIC for: – Not only correct use but adequate use of written language in the different media and channels. – News writing, chronicles, reports and other examples of journalitic genres. – Management of information for each section of different media, in line with their different styles. – Interviewing: the power of questions. Coaching and Journalism. – Preparing press releases, CVs and brochures. 2.2.2. TRANSVERSALLY for: Improving synthesis, argumentation and critical logic skills Promoting and encourage free discussion and interchange of ideas and opinions Developing teamwork, problem resolution and conflict management Stimulate creativity when choosing topics, approach and presentation 2.3. Learning outcomes After completion of the classes the student will be able to: – Establish and evaluate the key elements for an effective communication. – Define the creation, editing and information spreading processes. 2⏐
– Practice the most important writing abilities. – Experience life in a Newsroom: Oral Presentations to class, role distribution – Collaborating with others – Managing information and organizing contents for covers – Being creative and exploring unusual angles of a subject – Managing difficult interviewees – Managing conflicts – How to facilitate the journalist’s work from institutional and corporate communication departments. 3. CONTENT “The media is the message”, said MacLuhan. Knowledge of media is fundamental for journalists to do their jobs. The traditional media (newspapers, radio and TV), up to very recently paramount and dominant, have lost ground in faver of the new media born on Internet (webs, social media, blogs…). And to the digital versions of the former, you need to add others developed exclusively for the Web (newsletters, magazines for mobiles and tablets, …). To have a clear idea of the current media market, it is important to review all of them, know their history and relationship with other disciplines (fashion, beauty, cinema, music, cars, gastronomy, travel, finances, …), areas in which the journalist must learn how to navigate to understand the future of communication. INTRODUCTION: TRADITIONAL WRITTEN MEDIA SECTION 1. MAIN PRINCIPLES OF WRITTEN JOURNALISM “FROM THE TRENCHES” Journalistic genres: Journalistic genres in Audiovisual Journalism: SECTION 2. JOURNALISM AND LITERATURE SECTION 3. GENERAL PRINCIPLES OF WRITTEN JOURNALISM “FROM THE OTHER SIDE”: RELATIONSHIP WITH COMPAN<strong>IE</strong>S, BRANDS AND COMMUNICATION DIRECTORS SECTION 4. HOW TO WRITE FOR DIGITAL MEDIA: CITIZEN JOURNALISM 4. METHODOLOGY AND ECTS WEIGHTED DISTRIBUTION The teaching methodology used during this course is fundamentally practical, paying special attention to class participation and sharing of each student, so that the learning process is useful, dynamic, inspirational and critical. 1.- Teaching presentation covering the content of the program via teacher’s oral dissertation, comprehensive outlines and audiovisual documents 2.- Individual and team projects that will occur throughout the course both in and out of class 3.- Completion of a Guide of Segovia and its surrounding area for students and 4.- Making of the <strong>IE</strong> Segovia Magazine, the students will be in charge of its design, execution and contents. 3⏐
Page 1: 0 SPECIALIZED WRITING ACADEMIC YEAR
Page 5: EVALUATION AND WEIGHTING CRITERIA T

SPECIALIZED WRITING - IE

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?