Intranet & Extranet Social Innovation

Intranet & Extranet Social Innovation Intranet & Extranet Social Innovation

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21.01.2014 Views

PROMOTE AND CULTIVATE THE COMMUNITY communities need seeding and watering Hot Tips • Launch with all your franchisees subscribed to a minimal number of groups and launch incrementally • Seed the discussion with 20 questions, sent over two weeks • Find influencers and get them engaged • Promote/market/push the benefits of the community • Share useful information – give them a reason to come • Integrate with your annual conference 48

MEASURING RESULTS 49

PROMOTE AND CULTIVATE<br />

THE COMMUNITY<br />

communities need seeding and watering<br />

Hot Tips<br />

• Launch with all your franchisees subscribed to a minimal<br />

number of groups and launch incrementally<br />

• Seed the discussion with 20 questions, sent over two weeks<br />

• Find influencers and get them engaged<br />

• Promote/market/push the benefits of the community<br />

• Share useful information – give them a reason to come<br />

• Integrate with your annual conference<br />

48

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