Intranet & Extranet Social Innovation
Intranet & Extranet Social Innovation
Intranet & Extranet Social Innovation
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<strong>Intranet</strong> & <strong>Extranet</strong><br />
<strong>Social</strong> <strong>Innovation</strong>
WELCOME!<br />
• Moderator:<br />
Andy Steggles<br />
President & Chief <strong>Social</strong> Strategist<br />
Higher Logic<br />
• Lorri Wyndham<br />
Director of Operations<br />
Computer Explorers<br />
• Michelle Bearden, CSP, CFE<br />
Vice President of Franchise Operations<br />
Link Staffing
THE AGENDA<br />
• Speed of Technology Adoption<br />
• Evolution of Personal <strong>Social</strong> Networking<br />
• Introduction to the Four <strong>Social</strong> Elements<br />
• Audience Question: What are your <strong>Intranet</strong> Goals?<br />
• Case Study: Computer Explorers<br />
• Case Study: Linked Staffing<br />
• Next Generation <strong>Intranet</strong><br />
• The Impact of Mobile<br />
• Responsive Design<br />
• Promote and Cultivate the Community<br />
• Measuring Results<br />
• Integration with your CRM/FMS<br />
• Action Plan<br />
• Discussion & Conversation<br />
3
SPEED OF TECHNOLOGY ADOPTION<br />
4
EVOLUTION OF PERSONAL<br />
SOCIAL NETWORKING<br />
5
PERSONAL SOCIAL NETWORKING<br />
• Profound change in how we<br />
manage our connections.<br />
7
TRADITIONAL “CONVERSATION”<br />
(ONE-WAY)<br />
• Website Franchisees, Public<br />
• Newsletters Franchisees<br />
• Events Franchisees, Prospects<br />
8
SOCIAL “CONVERSATION”<br />
9
NOW IT’S TIME FOR BUSINESS…<br />
BUSINESS<br />
PERSONAL<br />
10
THE SOCIAL QUADRANTS<br />
11
PUBLIC SOCIAL NETWORKS<br />
12
SOCIAL CRM<br />
13
SOCIAL SOFTWARE IN THE WORKPLACE<br />
14
EXTERNALLY FACING SOCIAL SOFTWARE<br />
(Your <strong>Intranet</strong>)<br />
15
WHAT ARE YOUR INTRANET GOALS?<br />
• What are you doing now?<br />
• What do you want to do<br />
in the future?<br />
16
COMPUTER EXPLORERS<br />
• Home based business (individuals)<br />
• Franchisee would contract with a community<br />
center/school<br />
• 38 franchisees - domestically in the US<br />
• 10/12 in the UK<br />
• 1 in Kuwait<br />
• $1m in sales globally<br />
17
FACEBOOK PAGE<br />
18
LINKEDIN GROUP<br />
19
LINK STAFFING<br />
• Privately held, family<br />
business<br />
• 40 employees<br />
• Provide temp employees<br />
• 45 Franchisees (offices)<br />
• Annual conference: 65<br />
people<br />
• Using SharePoint for their<br />
"Dash“<br />
• Mentoring programs –<br />
poorly adopted<br />
• CRM = SalesForce.com<br />
21
VIDEO COLLABORATION<br />
22
FRANCHISEE MICROSITES<br />
28
NEXT GENERATION INTRANET…<br />
…is a foundation for conversation<br />
…brochure driven to franchisee driven<br />
30
The Mobile <strong>Intranet</strong><br />
• By 2013, mobile phones will overtake<br />
PC’s as the most common web access<br />
device worldwide.<br />
Are you ready?<br />
[ SOURCE: gartner.com/it/page.jsp?id=1278413 ]<br />
40
MOBILE INTRANET<br />
42
APP HOME SCREEN DIRECTORY<br />
43
RESPONSIVE DESIGN<br />
44
THIS IS NOT THE WEB<br />
[ SOURCE: bradfrostweb.com/blog/web/responsive-web-design-missing-the-point ]<br />
45
THIS IS THE WEB<br />
46
THIS WILL BE THE WEB<br />
47
PROMOTE AND CULTIVATE<br />
THE COMMUNITY<br />
communities need seeding and watering<br />
Hot Tips<br />
• Launch with all your franchisees subscribed to a minimal<br />
number of groups and launch incrementally<br />
• Seed the discussion with 20 questions, sent over two weeks<br />
• Find influencers and get them engaged<br />
• Promote/market/push the benefits of the community<br />
• Share useful information – give them a reason to come<br />
• Integrate with your annual conference<br />
48
MEASURING RESULTS<br />
49
RECOGNITION – WALL OF FAME<br />
50
INTEGRATE WITH YOUR CRM/FMS<br />
• Identify the data opportunities<br />
• Recognize where conversation will take place<br />
• Decide if the communities should be managed<br />
from your CRM/FMS<br />
• Auto-create communities<br />
• Ensure Single Sign On (SSO)<br />
51
ACTION PLAN:<br />
• What are you trying to achieve?<br />
• Is the culture of your org ready for a change?<br />
• Educate your franchisees on why social is<br />
important<br />
• Setup realistic metrics and hold yourself<br />
accountable<br />
• Make the public networks work for you.<br />
• Launch your own integrated private network<br />
• Recognize and reward engaged members<br />
52
THINK TANK<br />
How can in-person<br />
and online networking<br />
converge using mobile<br />
as the enabler?<br />
53
KEEP IN TOUCH!<br />
• Andy Steggles<br />
President & Chief <strong>Social</strong> Strategist<br />
Higher Logic<br />
andy@higherlogic.com<br />
• Lorri Wyndham<br />
Director of Operations<br />
Computer Explorers<br />
lwyndham@iced.net<br />
• Michelle Bearden, CSP, CFE<br />
Vice President of Franchise Operations<br />
Link Staffing<br />
mbearden@linkstaffing.com<br />
“Higher Logic has the marketing and<br />
communications tools, and<br />
implementation plan in place to make<br />
execution with your audiences<br />
an incredibly smooth process.”<br />
Reggie Henry, CAE<br />
Chief Information Officer<br />
ASAE & The Center<br />
“Members we have never<br />
heard of were engaging<br />
in the community!”<br />
ASAE & The Center<br />
55
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