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Lectures notes for 2010 - KTH

Lectures notes for 2010 - KTH

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Spotting trends at 1%<br />

Mark J. Penn with E. Kinney Zalesne book:<br />

Microtrends: The small <strong>for</strong>ces behind tomorrow’s big changes [40]<br />

⇒ trend spotting<br />

The goal is to spot trends early enough to exploit them, while you competitors do<br />

not even realize there is an opportunity!<br />

⇒ Innovation<br />

Maguire Spotting trends at 1% 13: 85 of 91<br />

maguire@kth.se <strong>2010</strong>.03.21 Internetworking/Internetteknik

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