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Lectures notes for 2010 - KTH

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What Would Google Do?<br />

Jeff Jarvis’ What Would Google Do? (WWGD) [37] explores re-thinking how you<br />

you do business by finding a new world view and seeing things differently<br />

The book is not about what would Google as a business do, but rather what seeing<br />

the world as Google sees it - then thinking differently about solving problems<br />

could do 1 .<br />

Rather than thinking about "Will it make money?", start with:<br />

• Will users think it is cool?<br />

• Will it scale to support 100 million users?<br />

• Is there a positive feedback cycle as it grows?<br />

See Buzzmachine.com <strong>for</strong> more about the book<br />

For a counterpoint see:<br />

Ken Auletta, Googled: The End of the World as We Know It [38] (and the review [39])<br />

1. I refer to it as "enlighted self-interest"<br />

Maguire What Would Google Do? 13: 19 of 91<br />

maguire@kth.se <strong>2010</strong>.03.21 Internetworking/Internetteknik

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