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Lectures notes for 2010 - KTH

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Free<br />

Chris Anderson’s Free: The Future of a Radical Price [35] discusses how<br />

businesses can make money in an age when lots of things are free (i.e., a price of<br />

$0.00)<br />

A key insight is that in the digital economy, when the "margin cost" is near zero,<br />

then round down to zero.<br />

⇒ Feeconomics<br />

⇒ Freemium (a free version and a matching premium version)<br />

He gives interesting example of how air travel can be free (pg. 19), how a DVR<br />

can be free (pg. 21), how everything in a store can be free (pg.60), how a car can<br />

be free (pg.81), healthcare (pg. 104), trading stocks (pg. 113), webmail (pg. 115),<br />

an exclusive conference (pg. 117), directory assistance (pg. 122), silverware (pg.<br />

141), music CDs (pg. 155), textbooks (pg. 160), university education (pg. 185),<br />

and second hand goods (pg. 188).<br />

Maguire Free 13: 16 of 91<br />

maguire@kth.se <strong>2010</strong>.03.21 Internetworking/Internetteknik

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