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Lectures notes for 2010 - KTH

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Is this only true <strong>for</strong> books?<br />

Chris Anderson’s blog of 2 October 2009 "The long Tail of Travel" 1 , presents<br />

research done by Maren Jinnett using data compiled by the UK’s Civil Aviation<br />

Authority - travel to top 50 flat, but growth in the tail.<br />

You can find Maren Jinnett’s spreadsheet at: http://www.longtail.com/long%20tail%20of%20travel.xls<br />

Chris Anderson’s hypothesizes:<br />

" * Lowered flight costs = more travel, more risk-taking<br />

* Lower “search costs” = broader vistas, more willingness to go off<br />

the beaten path<br />

* Better word-of-mouth tools = “bottoms-up hits”<br />

* Peer ratings, reviews rein<strong>for</strong>ce authentic success, punish<br />

“manufactured experience” "<br />

1. http://www.thelongtail.com/<br />

Maguire Is this only true <strong>for</strong> books? 13: 15 of 91<br />

maguire@kth.se <strong>2010</strong>.03.21 Internetworking/Internetteknik

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