Fashion Faces January 2014

STYLE GURU | UNITED KINGDOM
style guru - chris garland
http://puremindclothing.com
With Post Christmas/New Year Blues, and those
unwanted Christmas Presents lurking in the
corners of your mind! Let’s Kick Out The Jams
and get 2014 off to a good start with a little
consciousness raising Uplifting Karma!
As we take a journey back through the time
machinery of style! To a time when fashion
& music had real ‘attitude’! Jumped into bed
together and created beautiful inspiring and
wonderfully uncontrollable, unruly children! And
the ‘Coolness Factor’ was For Real! The Look
& The Sound of Fashion & Music, was at the
Cutting Edge of Cool! And was definitely ‘Art with
a Capital A’! Ladies & Gentlemen, welcome to
the looks and sounds that made it all possible,
and which are still being plundered shamelessly
(albeit rather unimaginatively) today!
For most people today, it is possibly rather hard
to imagine a world not driven and controlled by
over professionalized marketing & branding!
Where all is a ‘construct’ a cynical marketing
collage of the past (i.e. Lady Gaga) that passes
itself of as something new happening and now!
To a credulous consumer group, dumbed down
by ruthless brand conditioning, and living a
reality that increasingly evokes the story of ‘The
Emperors New Clothes’!
In the beginning was the 60s! And the 60s started with
Mary Quant and her Bazar shop on the Kings Road Chelsea
in London!
MQ, together with the Inspired genius hairstylist the late Vidal
Sassoon, created a Cultural Revolution! MQ was a posh girl
with an even posher husband & partner (Alexander Plunket
Green). And Vidal was a working class Jewish boy from the
poorest part of East London, who had managed to ‘trade up’
through sheer force of style! The combination of these two
elements, created the ‘Looked That Cooked’ and literally
‘Changed The World!’
The other major player in the game was a gay working class
Scottish (Glasgow) motor mouth called John Stevens! MQ
though, and her Chelsea shop primarily catered for wealthy
ultra trendy posh girls with cut glass accents! However what
really made this ‘Alchemy Of Style’ so interesting was the
addition of the then extremely young and ultra hip ‘Andrew
Loog Oldham!’ Oldham went on to become the manager
of the fledgling Rolling Stones, indeed the Stones 60s’
cool, would never have happened without him! And without
doubt, his sense of ‘the look’ was certainly enhanced by
working for MQ!
LET’S KICK OUT THE JAMS AND
GET 2014 OFF TO A GOOD START
WITH A LITTLE CONSCIOUSNESS
RAISING UPLIFTING KARMA!
However! It was not always so! (As both I, and
certainly the FF team know only to well!) And this
is the reason why the FF circulation is moving on
up, while others have only a downward trajectory!
Because it’s all about ‘ATTITUDE’!
http://fashionfacesmag.com | JAN 2014 107