Fashion Faces January 2014
In the New Year, the benefit of looking back is to recognize progress in our personal and professional endeavors. We at FASHION FACES are excited about embarking on what lies ahead in 2014. When you know who you are, you know what it is you are to do. Let your Identity guide your ambitions. You are, therefore you must... do what it is your creative mind thrives to execute! Less talk and more action. Show us what you’ve got! We are lovers of art
In the New Year, the benefit of looking back is to recognize progress in our personal and professional
endeavors. We at FASHION FACES are excited about embarking on what lies ahead in 2014. When you know
who you are, you know what it is you are to do. Let your Identity guide your ambitions. You are, therefore you
must... do what it is your creative mind thrives to execute! Less talk and more action. Show us what you’ve
got! We are lovers of art
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BEAUTY EDITOR | UNITED STATES OF AMERICA<br />
EXCEPTIONAL EYEWEAR<br />
Exceptional Eyewear with Alexander Daas<br />
Sophisticated, fashion forward and elegant.<br />
These are the words eyewear designer and<br />
stylist Alexander Daas uses to describe his<br />
optical brand. Aside from offering a unique<br />
aesthetic, Daas creates his own eyewear<br />
line catering to those with narrower faces.<br />
Daas grew up in the eyewear industry,<br />
helping run his family’s optical boutique in<br />
San Francisco until he officially took over<br />
after graduating college. As a secondgeneration<br />
optician, Daas built up a clientele<br />
that came to him for custom designs and<br />
alterations because they had smaller faces.<br />
“I wanted to have some kind of signature but I also didn’t want<br />
it to be loud,” Daas says. “(Customers) like the high-end feel of<br />
having something, but...they don’t feel like they are a walking<br />
advertisement for the brand.”<br />
Daas uses his styling background to influence his designs<br />
rather than following current trends. He utilizes dual-side<br />
coloring and color mixing to add a modern touch to the classic<br />
shape of his eyewear.<br />
The Alexander Daas eyewear collection uses top-of-theline<br />
manufacturing techniques and materials, such as a high<br />
quality plastic called acetate. Daas says he draws out the<br />
concept and shape for each piece of eyewear, which is then<br />
handmade to add better quality and stand out from opposing<br />
mass-produced labels.<br />
In fact, 25 percent of the population has<br />
a small pupillary distance, or the distance<br />
between the pupils. Due to a lack of<br />
selection in luxury eyewear, Daas says<br />
many adults with small PD are forced to buy<br />
child or cheaper quality frames.<br />
“I SAW A MAJOR MARKET NOT<br />
BEING MET IN THE LUXURY<br />
DIVISION OF EYEWEAR.”<br />
“I had my own ideas that I wanted to put<br />
together and decided to launch my own<br />
line,” Daas says. “I saw a major market not<br />
being met in the luxury division of eyewear.”<br />
Daas launched his first collection in 2010<br />
and says his line is personal and unique. The<br />
one of-a-kind hinge serves as the signature<br />
to his brand and is placed on the inside of<br />
the temple, which customers appreciate.<br />
He also focuses mainly on the aesthetic fit<br />
of his glasses, using elegant hinges with a<br />
more classic frame to define his brand.<br />
#hayesdarktortoiseblue<br />
102<br />
JAN <strong>2014</strong> | http://fashionfacesmag.com
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