Current State of the Market - icmif
Current State of the Market - icmif
Current State of the Market - icmif
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Universal qualities <strong>of</strong> mutuals<br />
Focus and homogeneity<br />
• Homogeneity<br />
• Focus on one market segment<br />
• No incentive to move in and out<br />
<strong>of</strong> product lines<br />
• Highly motivated to remain<br />
relevant to membership<br />
• Explains extraordinary focus on<br />
product and service when<br />
compared to for pr<strong>of</strong>it market<br />
Focus<br />
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