Strategies and structures: (Rudi Cornelissen, P&V) - International ...
Strategies and structures: (Rudi Cornelissen, P&V) - International ...
Strategies and structures: (Rudi Cornelissen, P&V) - International ...
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The P&V Group listens to its policyholders<br />
• Specific bodies<br />
- Department of Marketing Analysis, Marketing <strong>and</strong> Innovation Board, etc.<br />
- Focused to identifying trends <strong>and</strong> customers' needs.<br />
- Translate these into concrete initiatives.<br />
• Satisfaction surveys<br />
- Also with the end customers/policyholders<br />
- Clear view on the improvement points<br />
- Best barometer<br />
• Specific surveys: Voice-of-Customer<br />
- Preceding important product launches, process innovations, etc.<br />
- By means of in-depth interviews, etc.<br />
The P&V Group is comprised of the br<strong>and</strong>s P&V, VIVIUM, Actel, PNP, Euresa-Life <strong>and</strong> Arces<br />
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