ATC Handbook - IATA

IATA Authorized Training Center (ATC) Handbook
Below are a few examples of incorrect uses of the logo, which must be avoided:
The logo may not appear on a cluttered background;
The positions of the various elements of the logo may never be altered;
The typography in the logo may never be altered in any way;
The logo may not appear on a background that results in insufficient or variable contrast;
Shadow effects may never be added to the logo;
The logo may never be used to create a repeat pattern;
The logo may never appear on a patterned background that impedes its legibility;
The logo may not be distorted in any way.
4.5 Logo Usage: Impact
Protection Space: The logo should always be surrounded by a protection space, which must be at
least the size of the letter “A” in the IATA word mark. This space must remain free of any graphic or
typographic elements.
Minimum size: To ensure legibility at all times, the width of the “wingspan” symbol within the logo
may not be less than 0.4 inches (10.16 mm) in print applications, and 29 pixels in web applications.
4.6 Logo Usage: Proportional Sizing
In order to represent the appropriate relationship between the ATC’s logo and the “IATA ATC” logo,
the following applies:
The IATA ATC logo should not be bigger than your ATC logo;
Ideally, the IATA ATC logo should occupy half the visual space of your ATC logo.
4.7 Logo Usage: Incorrect Substitutions
The IATA ATC logo may NOT be substituted for any other logo in the IATA family. This includes the
IATA logo without the “ATC” qualifier, the former IATA logo with the rounded box and the IATA
dynamic sky and logo.
4.8 Applications: Print Marketing Materials
The IATA ATC logo is designed to identify ATCs. IATA will provide all ATCs with examples of the
IATA ATC logo to be used in their advertising and marketing of the IATA Authorized Course(s).
In exclusive advertisements (i.e. ads for IATA Authorized courses only), the IATA ATC logo should
be used.
In non-exclusive advertisements (i.e. ads featuring IATA courses as well as other ATC products),
the IATA ATC logo may only be used if it is clear that the authorization pertains to the IATAapproved
courses and not to any other product/course offered by the ATC.
The Authorized Training Center ID Number must always be indicated in any exclusive or nonexclusive
advertisement for the IATA training program.
The IATA ATC logo may not appear on a product-oriented communication piece, nor may it be
placed next to a product logo.
To avoid confusion, the logo may not appear on training materials, training certification,
publications, conference materials or other materials related to services offered by IATA.
Section 4 – IATA ATC Logo Usage Guidelines 4-2