ATC Handbook - IATA
ATC Handbook - IATA
ATC Handbook - IATA
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<strong>IATA</strong> Authorized Training Center (<strong>ATC</strong>) <strong>Handbook</strong><br />
3. Selling and Promoting <strong>IATA</strong> Courses<br />
3.1 <strong>IATA</strong> Training Course Descriptions<br />
The following link provides a more detailed description of the intended audience, benefits, and<br />
content for each of the Authorized Courses: http://www.iata.org/training/Pages/self-study.aspx.<br />
3.2 <strong>IATA</strong> Training Kits<br />
The Training Material for the various Authorized Courses is shipped as a kit. Most kits include a<br />
Course guide that offers detailed study guidelines and selected model exam questions and<br />
answers. Each subject of the Training Material is covered in detail with numerous examples and<br />
exercises. Students should use the exercises to monitor their progress. Answers to all exercises are<br />
included in the Training Material.<br />
3.3 <strong>ATC</strong> Student Enrollment/Training Kits Fees and Other Fees<br />
<strong>ATC</strong>s are offered preferential pricing for the purchase of training kits. Only authorized <strong>ATC</strong>s will<br />
have access to these preferential prices. The <strong>ATC</strong> price list, specific to each training Program, also<br />
contains information on shipping fees, exam fees and miscellaneous fees (referred to as the Activity<br />
Fees in the <strong>ATC</strong> Accreditation Agreement) and is made available online on the <strong>ATC</strong> Resource Site<br />
at: www.iata.org/workgroups/Pages/atc-network.aspx.<br />
3.4 <strong>ATC</strong> Promotion of <strong>IATA</strong> Authorized Courses<br />
The <strong>ATC</strong>’s understanding of local conditions and characteristics is invaluable to help <strong>IATA</strong> improve<br />
its product and services and create maximum program awareness. <strong>ATC</strong>s are expected to assist<br />
<strong>IATA</strong> by actively promoting the Authorized Program(s) within their Territory.<br />
<strong>ATC</strong>s can promote the <strong>IATA</strong> Authorized Courses (but only those for which they have received<br />
authorization) as follows, subject to the provisions of the <strong>ATC</strong> Accreditation Agreement:<br />
mailing brochures and application information to the public and industry professionals;<br />
attending local trade conferences and exhibitions;<br />
advertising in their local newspapers;<br />
participating in promotional efforts with <strong>IATA</strong>;<br />
publishing articles in local trade journals;<br />
organizing diploma/certificate ceremonies (with invitations to the local press).<br />
To support such efforts, <strong>IATA</strong> will provide <strong>ATC</strong>s with course brochures, flyers and posters of <strong>IATA</strong><br />
products and services (referred to as marketing collateral).<br />
Section 3 – Selling and Promoting <strong>IATA</strong> Courses 3-1