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ATC Handbook - IATA

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<strong>IATA</strong> Authorized Training Center (<strong>ATC</strong>) <strong>Handbook</strong><br />

3. Selling and Promoting <strong>IATA</strong> Courses<br />

3.1 <strong>IATA</strong> Training Course Descriptions<br />

The following link provides a more detailed description of the intended audience, benefits, and<br />

content for each of the Authorized Courses: http://www.iata.org/training/Pages/self-study.aspx.<br />

3.2 <strong>IATA</strong> Training Kits<br />

The Training Material for the various Authorized Courses is shipped as a kit. Most kits include a<br />

Course guide that offers detailed study guidelines and selected model exam questions and<br />

answers. Each subject of the Training Material is covered in detail with numerous examples and<br />

exercises. Students should use the exercises to monitor their progress. Answers to all exercises are<br />

included in the Training Material.<br />

3.3 <strong>ATC</strong> Student Enrollment/Training Kits Fees and Other Fees<br />

<strong>ATC</strong>s are offered preferential pricing for the purchase of training kits. Only authorized <strong>ATC</strong>s will<br />

have access to these preferential prices. The <strong>ATC</strong> price list, specific to each training Program, also<br />

contains information on shipping fees, exam fees and miscellaneous fees (referred to as the Activity<br />

Fees in the <strong>ATC</strong> Accreditation Agreement) and is made available online on the <strong>ATC</strong> Resource Site<br />

at: www.iata.org/workgroups/Pages/atc-network.aspx.<br />

3.4 <strong>ATC</strong> Promotion of <strong>IATA</strong> Authorized Courses<br />

The <strong>ATC</strong>’s understanding of local conditions and characteristics is invaluable to help <strong>IATA</strong> improve<br />

its product and services and create maximum program awareness. <strong>ATC</strong>s are expected to assist<br />

<strong>IATA</strong> by actively promoting the Authorized Program(s) within their Territory.<br />

<strong>ATC</strong>s can promote the <strong>IATA</strong> Authorized Courses (but only those for which they have received<br />

authorization) as follows, subject to the provisions of the <strong>ATC</strong> Accreditation Agreement:<br />

mailing brochures and application information to the public and industry professionals;<br />

attending local trade conferences and exhibitions;<br />

advertising in their local newspapers;<br />

participating in promotional efforts with <strong>IATA</strong>;<br />

publishing articles in local trade journals;<br />

organizing diploma/certificate ceremonies (with invitations to the local press).<br />

To support such efforts, <strong>IATA</strong> will provide <strong>ATC</strong>s with course brochures, flyers and posters of <strong>IATA</strong><br />

products and services (referred to as marketing collateral).<br />

Section 3 – Selling and Promoting <strong>IATA</strong> Courses 3-1

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